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WhatsApp launches its official Business App

19/01/2018
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On Jan 18, 2018, WhatsApp announced launching WhatsApp Business app for small businesses. It’s a free-to-download Android app which will make it easier for companies to connect with customers, and more convenient for WhatsApp1.3 billion users to chat with businesses that matter to them.

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How will it work?

  • Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website.
  • Messaging Tools: Save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.
  • Messaging Statistics: Review simple metrics like the number of messages read to see what’s working.
  • WhatsApp Web: Send and receive messages with WhatsApp Business on your desktop.
  • Account Type: People will know that they’re talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number.

Users can continue using WhatsApp as usual and there’s no need to download anything new.

WhatsApp Business is available today and free to download on Google Play in Indonesia, Italy, Mexico, the U.K. and the U.S. The app is rolling out around the world in the coming weeks.

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