All posts in "Updates"
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Google Introduces ‘Site Kit’ Plugin for WordPress Sites

11/12/2018

Google has introduced a new WordPress plugin ‘Site Kit’, a free, open-source plugin bringing together insights from important Google products for WordPress sites. Site Kit by Google is perfect for site owners who want simply interesting information about audience and revenue performance, all in one place. This plugin integrated four Google tools and products to […]

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Google Rolls out Structured Data for Livestreams

08/12/2018

Google in its recent updates notified that it is empowering publishers to markup livestreams with structured data. Publishers will able to notify Google when their video is live as they have a combination of livestream data and the new Indexing API. When a publisher will use livestream structured data, the videos will appear in Google […]

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Google Introduces 4 New Tools for Responsive Search Ads

06/12/2018

Google and responsive search ads are like two faces of a coin. Now, Google is bringing a series of updates for its responsive search ads that would be available in more languages and with new reporting tools. New Reporting and Feedback Tools Here are the new reporting and feedback tools to responsive search ads- Auto-generated […]

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YouTube Video Credits is Removing in Early 2019

04/12/2018

In a recent update, YouTube made the users know the creation of video credits has been disabled and existing credits will be axed from all videos on January 31, 2019. YouTube creators were able to tag others with video credits who sincerely participated in video making. With this credit system, people like celebrities, editors, and […]

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YouTube Rolls out Instagram-like Stories Feature

01/12/2018

YouTube is ready to entertain its users with another outstanding feature, YouTube Stories, similar to Instagram. YouTube has been testing it since last year. Users with more than 10,000 subscribers can publish stories on the mobile app and subscribers and non-subscribers, both can view these stories. Stories will itself show in the “Up Next” sidebar […]

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Instagram Introduces Alt Text to Photos

29/11/2018

Instagram lets users add alt text to photos in an effort toward creating a more accessible Instagram. Instagram is introducing automatic alternative text so you can hear descriptions of photos by a screen reader when you use Profile, Feed, and Explore. Next, they’re introducing custom alternative text so you can add a richer description of […]

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Google Map Allows Hashtags in Business Reviews

27/11/2018

Google users can now add hashtags in Google Maps and GMB reviews, making them more searchable. Although Google didn’t announce it officially, but TechCrunch reports confirmed that the update came into action a week ago. The hashtags to the reviews can only be added on Android devices as of now. Users can add maximum five […]

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Instagram Announces User Profiles Redesign

24/11/2018

Instagram to bring slightly redesigned user profiles over the next few weeks. “Your profile is where you share who you are on Instagram, so starting today we’re testing ways you can better express yourself and more easily connect with the people you care about on your profile.” Users will find new profiles, where items like […]

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Google Ads Rolls Out ‘Target Impression Share’

22/11/2018

Google Ads has released a new smart bidding strategy termed ‘Target Impression Share’, which automatically sets bids according to help achieve your Impression Share goal across all campaigns using this strategy. Now, advertisers can set bids with the aim of having their ad showed in the following positions: The absolute top of the page Anywhere […]

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Bing Lets Advertisers Add a Third Headline to Text Ads

20/11/2018

Bing expanded its text ads recently and thus users will be now able to add more text in both the headline and description. Expanded text ads will have the following improvements- An additional headline An additional description Up to 90 characters of text can be added in each of the descriptions This means Bing’s expanded […]

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Google Launches New & Improved Version of the GMB App

17/11/2018

Google My Business (GMB) got some improvements recently enabling business owners to do more on-the-go. Here are the details- Posts– The newly added Post button in the app allows business owners to upload a photo, create an offer and can add it to the Business Profile on Google. Customers Tab– With improved Customers tab, you can […]

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Google Launches New SEO Tool

15/11/2018

Google has launched a new SEO tool web.dev to let developers and site owners review the performance of their websites by providing analysis and recommendations. The tool is currently in open beta and shows you how well your website follows SEO best practices. The tool evaluates: Performance: Audits for metrics like first paint and time […]

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Google Ads Introduces 4 New Search Ad Position Metrics

09/11/2018

Google Ads is introducing new metrics to offer advertisers with better insight into where their ads appear on the search results page. For example, the average position is not meant to describe where the ad appears on the page. It redirects the order that your ad appears versus the other ads in the ad auction. As a […]

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Bing Ads Launches Recurring Insertion Orders

03/11/2018

Bing Ads enables its advertisers to create insertion orders which automatically renew after a scheduled time period. Recurring insertion orders (IOs) help advertisers ensure their account will remain live without a need to create regular new IOs. Advertisers now don’t need to think about the next IO and also they will be able to manage […]

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Google Makes Changes to AdSense Policies

01/11/2018

In the latest marketing move, Google is going to refine its AdSense policies. The procedure will ensure that every new site is verified or not before displaying ads. AdSense publishers will have to add each individual website to their account if they’re willing to place ads on more than one site. Then Google will review […]

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LinkedIn to Improve Ad Attribution with Google Campaign Manager

30/10/2018

Now advertisers can monitor LinkedIn ad performance and get attribution for LinkedIn ad performance on different platforms with the integration of LinkedIn to Google Campaign Manager. After activating the integration, advertisers can see their LinkedIn ad performance in Campaign Manager and utilize the conversion attribution capabilities for Sponsored Content campaigns. Sponsored Content Campaign Types: Video […]

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Google Ads Introduces New Features to Ad Preview and Diagnosis Tool

27/10/2018

Google Ads new inclusions to the Ad Preview and Diagnostic tool will enable advertisers to know more about the visitors seeing their ads. The new features will also help advertisers to fix problems added with the adverts not shown. Filter by Audience The new features allow advertisers to preview adverts on the basis of the […]

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Bing Ads Announces LinkedIn Profile Targeting

25/10/2018

Bing Ads is increasing reach to LinkedIn users in Profile Targeting for text ads, shopping campaigns, and dynamic search ads. Now, Bing Ad’s integration with LinkedIn will let advertisers target their campaigns to professionals along three professional profile dimensions: Company: 80,000 companies Job function: 26 job functions Industry: 145 industries This is a great opportunity […]

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