Do you want a deeper understanding how Google decides where to rank your website?
Need to know the ranking factors you need to consider when working on your SEO?
Google is very secretive when it comes to their ranking algorithm. It uses over 200 ranking factors to rank a website.
There’s a lot to take in, so grab a coffee before you start.
Here are main 3 insights to help your websites move to the top of the Google search rankings:
Insight#1 Search results display what people like to see
Google shows the results that are most likely to satisfy users.
Other factors like Click-through-rates (CTR), your geographic location and browser history of user satisfaction indicates that’s what people want to see. The Google algorithm gives users what they expect to see.
When Google talks about showing relevant results, they mean about satisfying user intent.
In early days, Google shows websites that contained the keywords that a user typed. Now, it shows the websites that most users expect to see. Hopefully, it may influence your content strategy in a positive way.
Insight#2 Many User Intents
The main issue with recognizing user intent is that nearly every search query contains many user intents. Google resolves this problem by showing links to websites about the most popular user intents first.
Now, search engines have been optimized around users’ needs and their search experience. You can optimize content for your users once you understand that they are asking questions when they visit Google.
A study revealed people who search for a word ‘Jaguar’- 45% of people are looking for automobile information and 35% are looking for animal information. That’s user intent.
Insight#3 Google’s Search Results are biased
“52% believe Google searches are biased and 65% don’t want Google tracking their search histories.”
Google mostly shows YouTube videos in the search results because people want to see. Google shows featured snippets, it’s what satisfies the most people. And, people find video content useful. That’s why Google shows it.
“Google search is a reflection of the User bias not Google’s bias.”
- Understand the search results
- Write for user intent
- Understand content popularity