When people think of social networks, they often first think of places where people go to kill downtime by looking at fun pictures or checking up on the latest gossip.
Business owners may have profiles over there; many businesses forget that LinkedIn is another very popular social network. LinkedIn has built a reputation as the online destination for professionalism.
LinkedIn is a powerful tool for individuals and companies looking to make new connections, generate leads, and build their brand. While it’s an important platform for all businesses, LinkedIn can be a true game changer for B2B (business to business) companies.
This article reveals the top 10 reasons for why your brand needs to be on LinkedIn:
1) LinkedIn is the 3rd most used social platform for Business owners
According to the Salesforce, State of Marketing report, LinkedIn is the 3rd most commonly used social network by business owners. With 62% of business owners saying that they use the platform, and an additional 22% saying they intend to use it in the next year, the use of LinkedIn as a valuable business tool is giving no signs of slowing down.
2) LinkedIn is more valuable to B2B marketers than Facebook
According to Social Media Marketing Industry report, LinkedIn has now surpassed Facebook as the no.1 most important social platform for B2B marketers.While only 21% of B2C marketers cited LinkedIn as their #1 platform, 41% of B2B marketers put it at priority as compared to just 30% who said Facebook was the most important.
3) LinkedIn is the platform to recruit new talent
LinkedIn is proving to be a great way to connect with people who may become great employees in the future. And if you are actively looking for someone to join your team, LinkedIn will make it easy to find the perfect pool of candidates. According to LinkedIn’s own research, LinkedIn have seen a 73% increase in job recruitment usage, compared to a 15% increase for internet job boards and a 16% decrease for staffing agencies.
4) LinkedIn is effective platform for product launches
Are you still waiting for traditional press releases to get the word out about new products? LinkedIn has had an enormous impact on how we distribute product news and information to media, bloggers and consumers.
According to Regalix report, LinkedIn is now the #1 platform used for product launches among B2B businesses. According to stats, 81% of B2B businesses say they use LinkedIn for their product launches, compared to 71% use Twitter and just 54% use Facebook.
5) LinkedIn is the most effective social media platform for content distribution
Study by Content Marketing Institute and Marketing Profs found that 94% of B2B marketers use LinkedIn to distribute their content. The study also revealed that marketers cited LinkedIn as being the most effective channel for content distribution, ranking ahead of Twitter, Facebook and Google+.
6) LinkedIn may be the most effective platform for lead generation
According to HubSpot research, LinkedIn referral traffic had the highest visitor to lead conversion rate among social networking sites. Its lead generation rate is higher even than Facebook or Twitter. They found that LinkedIn had average conversion rates of 2.74%, compared to Facebook’s 0.77% and Twitter’s 0.69%.
7) Take advantage of free marketing and increase your brand search visibility
Not only can you have a LinkedIn profile for yourself, but you can also have a page for your business. Since people are spending more and more time on LinkedIn, it’s a great place to increase visibility. An added bonus is if you properly optimize your company page for SEO, it can rank well for some of your target search terms.
A properly optimized LinkedIn profile and company page increases your chances of ranking in Google search, giving you more valuable real estate in the search engine results.
8) Open up partnerships and other opportunities and improve professional relationships
Spending time on the LinkedIn site strengthens your network and engaging with others can open up business opportunities that may not have even crossed your mind. Whether it’s a partnership, joint marketing or other opportunity, these are the things that can definitely help your business.
LinkedIn helps businesses establish and nurture important online relationships. According to Wishpond, 44% of LinkedIn users establish better face to face relationships through their use of the platform.
9) LinkedIn posts have the potential to reach all your page followers
Unlike Facebook, LinkedIn has no filtered feed. When you post an update to your LinkedIn company page, it appears in your followers feeds, regardless of how often they have interacted with your posts in the past.
This means that all your efforts to build your page are rewarded with a captive audience and aren’t hindered or filtered by any algorithm. According to LinkedIn, businesses should expect to post 20x per month in order to reach approximately 60% of their audience.
10) LinkedIn is an ideal network for building up thought leadership
As a key channel for professional content distribution, there’s not any more effective network for setting up yourself or your brand as a leader in your industry. LinkedIn groups allow you to position yourself as a trusted influencer in your specialty, and suggestions and endorsements can go a long way to solidify your reputation as a trusted entity in your field.
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