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Weekly Wrap-up from Digital Marketing World

19/02/2018
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With “Spring” in full swing, this week we featured posts accompanying high-flying info on Digital Marketing. And, here, our Wrap-Up is back, now appearing in the beginning of every week with highlights from the previous week.

Find here, curated posts on a variety of subjects, ranging from Analytics to Social Media:

Let’s take a look:

1) Funding Report

27 Indian Startups Making News This Week (05 February- 11 February 2018)

A weekly funding report on DSIM’s blog; a quick look at the top investments for the past 7 days. SectorQube founded by Arjun Sarath, Biniyas Valiyaveettil, and Sabarish Prakash; Furlenco founded by Ajith Karimpana; GenRobotic founded by Arun George, Nikhil NP, Rashid Bin Abdulla, and Vimal Govind MK; Icertis founded by Monish Darda and Samir Bodas; Webengage founded by Ankit Utreja and Avlesh Singh; CallHealth founded by Sandhya Raju; Healthi founded by Rekuram Varadharaj and Krishna Ulagaratchagan;etc.

2) Infographic

15 Insider Freelancing Statistics For You

An infographic to tell you about Freelancing stats! Know 15 insider statistics and decide why freelancing is best for you.

3) Student’s Interview

“Wherever you go, you’ll find DSIM.”- Aayushi Goyal

An Interview with Aayushi Goyal, DSIM’s Ex-trainee and SEO Executive at ‘Univer Solution’. Read on the interview to know how DSIM helped her to know basic to advanced level of digital marketing.

4) Hootsuite vs. Buffer

There are a lot of Social Media Management tools available and it’s always difficult for marketers to make out and choose the one best meeting their requirements.

Along these lines, here, we have compared two of the most popular Social Media Management tools Hootsuite vs. Buffer on the basis of systems, pricing, features, and integrations.

5) Latest news & updates        

WhatsApp Rolls Out UPI-Based Payment Feature in India

WhatsApp has made its payment feature live to selected users in India. The payment service is based on India’s Unified Payments Interface (UPI), using which users will send and receive money directly via WhatsApp Messenger.

At present, not all users have been provided with the Payments option in the app as it has been rolled out to limited users on iOS and Android.

The introduced feature will appear in ‘Settings’ and will allow for direct bank transfers integrating with India’s UPI. The Facebook-owned firm has partnered with ICICI Bank for encouraging UPI payments.

6) Content Bonanza

  Successful SEO Hacks in Google Analytics

You would be thinking that Google Analytics is no more relevant just because they’ve removed essential keyword data.But, it’s still one of the most useful SEO tracking tools out there. Millions of relevant data can be accessed from the platform in no time.You can utilize the data to find ample insights which can help you in optimizing your site for boosting search traffic.But, at the same, you need to understand which reports will be appropriate to run.With this article, we are providing you 8 simple and effectual SEO hacks in Google Analytics to get the best traffic to your website.

6 Social Media Tactics You Must Stop Using

Social media managers could be bracketed as lunatic if they percept the similar piece of information is a worthy hack all the time.

Do you think social media practice with the same, old cookie cutter tactics used during Mark Zuckerberg institution days would be effective today? “Possibly not.” Even though social media campaigns are gaining desirable success, social media experts keep running them in a similar manner. Reason? Most of the managers are either lazy or ignore the importance of new script or blindly trust “best practices” that I suspect. Before you start investing time in productive strategies and tactics, better to not to waste time on even looking upon unproductive ones.So, here are 6 strategically driven tactics for you that you should stop following right now:

15 Apps to Edit Your Instagram Photos & Videos

By now you have understood how important Instagram is for your business escalation.

Every day your audiences receive a number of videos and photos on their timeline. That is why I have suggested you to curate captions which drive engagement.

But, nobody is going to notice and read those captions if the image is not attractive. Your users will just keep instinctively scrolling down your post.

I have found that some companies hire photography experts for their better Instagram posts.

While I applaud the endeavor, but at the same time, it is waste of money. You can also become your own photography expert and take your photos without recruiting a professional.

You can invest that to be wasted money in other business aspects to focus on the latest marketing trends.

Instagram offers tools that allow users to edit their photos and videos in real-time on the similar platform. This could be good for general users, but for business purposes, you should avoid it. I’ll take you to all of my favorite apps and show some pivotal features of each one.

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