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DSIM’s Guide- 7 Steps to do SEO Competitive Analysis

21/11/2018
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Are you not getting desired results with your SEO efforts?

It’s a time check and you should evaluate the reasons.

SEO competitive analysis will help you in deriving the solution to the various online marketing challenges.

In this guide, you’ll come to know about different points that are necessary for making your SEO efforts successful.

1) Find Your SEO Competitors

You can identify your industry rivals, but finding main SEO competitors would go difficult.

As because they won’t be necessarily the same. In fact, you would have numbers of SEO competitors who may not be from your niche.

Let’s understand this by an example-

Suppose you are a digital marketing institute in Delhi and looking forward to rank for a keyword like “best digital marketing institute in Delhi”, you would be competing with online and offline digital marketing institutes in Delhi.

But, if you’re trying to rank for a helpful how-to blog, you would found publishing giants like Moz, Search Engine Journal, and, Social Media Examiner, and others.

This is the truth of every industry-

Your main SEO rivals would be the ones who are heading the first page of SERPs for the keywords you’re targeting, regardless of whether they’re your main industry competitors.

If you take the help of SEO Competitor tool, your job of finding who your competitors are would become as easy as entering the keywords into Google.

There are various tools, like Monitor Backlinks, SpyFu, and Open Site Explorer that will help you to effectively analyze the competition.

SEO 1

2) Assess the Difficulty with Keyword

Before compiling your strategies, it would be good to analyze the strength of your SEO competitors.

Use the tool to see your competitor’s total domain strength and then assess the following factors-

  • Domain Authority (DA)
  • Domain country and age
  • Search Engine Indexing
  • Backlink data
  • Alexa ranking
  • Traffic volumes
  • Social performance

These are the factors which you can target and turn to your advantage.

3) Search New Keyword Opportunities

TF-IDF analysis can get helpful insights for enriching your current content with “proper” keywords being used by your competitors.

Thus you can appropriately optimize your pages for search engines.

TF-IDF measures “how often a keyword appears on a page or term frequency” multiplied by “how frequently a keyword is expected to appear on the page or inverse document frequency”.

When you do TF-IDF analysis, you would find that most top ranking pages for your target keywords have the same terms and phrases.

If you won’t want to target those topic-relevant terms, then you should either add them to currently applicable pages or create new content to improve your relevance in semantic search.

4) Assess Your Competitor’s On-Page Optimization Activities

Go for analyzing your competitor’s on-site SEO with the help of competitive analysis tool and you’ll find a lot of new information to target.

You should check-
  • Metadata.
  • Headline strategies
  • Explore their internal linking strategies, too. Use this information for creating your on-site SEO reports.

5) Explore Competitor Backlink

Discover how your rivals are earning their backlinks and use that information to create high-quality links for your website.

Use a robust SEO tool like ahrefs to know about the backlinks gained by your competitors.

SEO 3

6) Check Site Structure & UX

Paying attention to the site structure and UX of your competitor’s site will help you find reasons to beautify your web pages.

An impressive site and ultimate graphics and images can keep your audience engaged for a longer period of time.

If your site opens in no time or enables people to navigate freely on your website, you will be to fetch a superb user experience.

7) Examine Social Media Strategies

Whether it’s Facebook, LinkedIn, Twitter or any other social media place, your competitors would surely be targeting.

Social media channels help you improve your website traffic by tracking linkless mentions on social media with your audience.

Follow the brand mentions off social media channels and apply it your strategies.
  • Monitor user sentiment
  • Monitor user sentiment.

Conclusion

A complete SEO analysis helps you evaluate your competitor’s strategies adopting SEO plans.

Once you analyze your competitor’s strategies for SEO, you can use it for your website to win the race.

So, what are you looking for?

Here are 7 steps that will help you determine the competitor’s SEO efforts adequately.

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