Google AdWords Express Becomes the Part of Google Ads

Google letting its advertisers know that AdWords Express is now a part of Google Ads.

Advertisers can find AdWords Express campaigns in Google Ads as ‘Smart Campaigns’.

Earlier, AdWords Express was a separate solution as a lower maintenance option for small businesses.

Now, Smart campaigns include all the same advantages as AdWords Express campaigns, but with advanced features.

Following is the benefits-
  • Advertisers can quickly and conveniently make an online ad.
  • Pay only when your ad is clicked.
  • Attract more consumers to your site or Google Maps listing.
  • Reach customers on the desktop as well as mobile phones and tablets.
  • Review the efficacy of your ads in your dashboard.
Key features available in Smart campaigns include:
  • Campaigns overview
  • Critical account alerts
  • Verified calls
  • Map Actions
  • Google Analytics
  • Ad scheduling

google-pic

Google looks for feedback from advertisers on Smart campaigns and they can use the “Leave feedback” open that can be accessed by clicking the 3-dot icon shown in the upper right-hand side of your campaign.

Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

About the author

DSIM Team

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

Leave a comment: