While marketing on the internet, conversion remains as one of the biggest issues.
Google Ads has come up with the solution in the form of a new tool named Performance Planner helping in planning ad spend.
The company says that the tool will be helping advertisers to get 43% more conversions.
Performance Planner focuses on increasing substantial conversions by picking the best spend amounts for your ads.
The tool can also help in making projections based on other adjustments, for instance, diverse spend levels and CPAs.
You just need to click on diverse spend points to see the resulting changes in conversions. After that, you’ll see how there is a difference between conversion at a $12 CPA and a $20 CPA.
With this tool, users will be able to zoom out and get a campaign-level view of their accounts.
From there, you’ll be able to find, how much you’re going to put on every campaign, allocate spend to different campaigns, and also add keywords to get a graph of how they would affect performance.
Last, but not the least, and maybe most imperatively, this tool is planner at its core.
To implement changes done inside the tool, you would need to download a file and use the Google Ads Manager.