What is social media marketing?
Social media marketing, abbreviated as SMM, is a form of internet marketing that involves the creation of visual or audio content on a social media platform to promote a product or a service.
In today’s era, the internet has become such an integral part of our lives that life without the internet cannot even be imagined. From getting information about something to paying bills, to ordering things, to communicating with people, everything is made possible by the internet.
One of the greatest uses of the internet is the development of social media. Social media is popular among people of every age group. Although it’s most popular among the youth, the elderly cannot deny its importance in their lives.
Social media has reduced the geographical distance and integrated the world. With this in regard, the best way to reach a large number of people and promote products and services is social media. But building up social media marketing without a proper social strategy in mind is just like wandering in the forest without a map – you might enjoy your journey, but soon you’ll lose your track.
So, build up a proper marketing strategy and invest in these 17 best social media sites to help your business grow.
17 Best Sites for Social Media Marketing-
With 2.23 billion monthly native users, Facebook is the best way for you to reach the greatest number of people. That’s roughly the entire world population.
With 1.9 billion monthly active users, YouTube is a platform where one can upload videos and the viewers can like, comment or share them. YouTube is the second largest search engine after Google.
It allows people to communicate with each other. For small businesses, the WhatsApp business app is available. And for large businesses, the WhatsApp Business API is available. WhatsApp has 1.5 billion monthly active users.
It allows its users to share pictures, bodies, stories, and live videos. With 1 billion monthly active users, Instagram is favorable for businesses. It promotes small businesses and provides many options for advertising.
It is a messaging app under Facebook. It allows the creation of chatbots and business profiles. Business can also send newsletters and communicate with their customers easily.
Twitter allows its users to upload photos, pictures, and videos, which are called ‘tweets’ in the platform. It is also used as a customer service channel. According to advertisers on Twitter, more than 80% of their customer grievances are received through Twitter.
It is a microblogging and social media network. It allows people to share textual posts, pictures, videos, links, audio, etc. Tumblr is popularly known for its blogging features. It has 642 million monthly viewers.
8) Sina Weibo
It is a Chinese social network that has similar features as Twitter. Users can upload videos, photos or textual posts. It has 392 million monthly users.
it is a platform where people can share links, posts, videos, discussions, and people can either upvote or down vote them. Reddit is popular for holding discussions and creating forums. It has 330 million monthly users.
It is a professional media platform. It is used by brands and companies to advertise attract employees as well as enhance their reputation in the market. It has 294 million monthly users. Every company must have its own LinkedIn page.
People use Pinterest to discover new things. Content in Pinterest consists of aesthetic pictures, digital posters, etc. 70% of Pinterest users say that Pinterest is useful for brands. It is beneficial for brands as brand recognition and awareness increases. It has 250 million monthly users.
It is a social media platform that allows sharing short videos and pictures (also called snaps) with contacts and friends. It has 255 million monthly users. It also allows companies to promote their products brand services through advertisements.
It has grown from a messaging app to an all-in-one platform. Besides messaging and calling, it also allows people to shop online, transfer money, make reservations, etc. It has 1.06 monthly active users.
14) Tik Tok
It is a social media platform that allows people to upload videos. Users can record videos of 60 seconds and add music, filters, and other effects. It has around 500 million monthly users.
Yelp is not a very popular social media network. But, it is beneficial for companies if they want to enhance their reputation and brand image. It has 145 million monthly visitors. The visitor’s rate companies, brands, and businesses on their personal experiences. Thus, it is influential for potential customers.
An online publishing platform which has a social networking element in it. It is free to publish on Medium and is free to read most of the article. However, some articles are reserved for only paid users. It is quite common for brands to publish posts onto medium to extend their brand reach.
A social networking startup offering a single platform that aims to connect people who want to learn, ask questions, read and write articles, share knowledge and experience.
Social media marketing has become the most prominent method of internet marketing. With more than half of the population engaged in at least one social media network, promoting businesses and companies has become a lot easier than before. Also, unlike other forms of marketing, social media marketing is not that expensive. It requires the creation of an appropriate business profile and uploads of content which appeals to people.
Managing a social media business profile is also not that taxing. But, uploading content on a regular basis is necessary. Through social media, companies can teach their opponents and also get the content idea. One of the best things about social media marketing is that it allows customers to give their feedback and submit their grievances without any hassle.
Haifa Aboobacker is a growth assistant at AirTract.com, a social platform in which people ask any questions, get answers, write and read articles, share knowledge and experience. She is a communication engineering graduate but a digital marketing buff who is fascinated by the best SEO practices and content strategies. She loves to make friends and explore places, and she chooses reading in her time off.