Instagram is currently one of the biggest and most powerful social media platforms out there. It’s a major marketing tool that brands and businesses are using to deliver their messages to their target audiences.
With more than 1 billion active monthly users, Instagram is the place you want your business to be. Your social media marketing strategy (SMM) should be focused on the continuous improvement of your Instagram business account.
To make sure you’re doing a great job with your Instagram account, you need to keep track of the data and metrics. Analyzing your SMM on Instagram is immensely important and you need to take it seriously.
If you’re not sure how to analyze your Instagram marketing success, this article will help you out. Here’s what you need to know about your Instagram SMM and ways of analyzing it.
1. Set Clear Goals
First things first, you need to understand the importance of setting clear goals of every move that you make on Instagram.
You can use Instagram for various purposes of your brand campaign:
- raise brand awareness
- get more followers
- get more people to your website
- get more people to your e-commerce
- increase the number of likes and comment
- get more DMs
If you don’t have a clear goal in mind, you’ll find it hard to analyze the results of your efforts.
Therefore, before you make any move on Instagram, just make sure you know the exact purpose. This will help you focus on the right metrics and learn from each new experience.
2. Know Your Audience
Instagram has a limited, but useful audience analysis tool, that you can use to learn about your target audience.
It’s important that you know who are the people who like your content the most. This way, you’ll know whether you’re reaching the right target audience and if you want to make some changes to attract new target groups.
In the Insights tool, you’ll find information about your followers:
- top locations
- age range
- average days and times of day your followers are on Instagram
This will help you understand the structure of your audience and how to curate better content with that in mind.
In addition, you can try changing these metrics.
Here’s an example:
- you want to target the younger population
- currently, your most dominant audience is 35-44
- you produce a different type of content to attract the younger generations
- check your metrics to see if it’s working
You’ll see the results of your efforts and whether it’s working out for you, or not.
3. Track Your Followers Number
One of the goals of your Instagram campaign is to gain more followers with each new move. Naturally, not every post, story, or IGTV video will have the same impact on your audience.
Still, you need to keep track of how people are reacting to the actions you take on your Instagram account.
Here’s what you should do:
- go to profile Insights
- go to Audience tab
- track the number of people who followed or unfollowed you during the days of your new posts, videos, or other content
- draw conclusions based on those metrics
Pay attention to what works best for your audience, and what type of content makes them click the unfollow button.
4. Learn From Your Stories
Instagram stories are one of the best and most popular tools for advertising your brand and sharing all kinds of content. That’s exactly why you need to analyze your stories and learn something new from each one.
On your stories, you can share things such as:
- throwback moments
- teasers for upcoming posts
- polls and questions
- short videos
- behind the scene moments
Different types of stories will get you different reactions. To analyze their success, simply go to your stories archive and check out the metrics such as:
This tells you how many shares, replies, and profile visits your story resulted in.
This tells you how many people saw your content and how they reacted to it. You get to see the following metrics:
- back, forward, next story, and exit
Interactions & Discovery will give you a closer insight into your stories.
For example, if most people exited your story or moved on to the next story, it’s a sign that you need to change things up.
You’ll learn how people reacted to them, and you’ll know what works best for your audience.
5. Track The Hashtags
Hashtags are another extremely efficient and effective Instagram feature, that makes your posts perform better. But, unless you learn which hashtags are doing the best job, you’ll never know which ones to continue using.
Luckily, Instagram gives you a way to analyses individual hashtags and finds those who get you the most likes, comments, and reactions.
For each individual post that you share, you can:
- go to Insights
- check out the Discovery section
- see which hashtag brought the most people to your post
This way, you’ll know what hashtag is making your posts more popular. Then you can continue using them while testing some others at the same time.
6. Track The Post Success
Just like with stories, Instagram posts of different types and purposes will drive more or less traffic. If you learn what type of posts performs best, you’ll know how to reorganize your Instagram marketing strategy.
If you go to Insights for individual posts, you’ll be able to see the following metrics:
- profile visits
By comparing several posts, you’ll be able to understand which posts take lead and which are less successful.
It’s a great way to learn about your marketing efforts and introduce the necessary changes for making it even better.
7. Analyze Paid Promotions
Another way to gain an understanding of your Instagram strategy is to try promoting a post you’ve created on your business profile.
Instagram promotions are a great way to make your content even more popular and get more people to learn about your brand.
The best way to analyze the success of your promotions is to:
- create a post and let it stay on your profile unpromoted for a couple of days
- analyze the metrics from this post
- promote it to your target audience
- analyze the metrics after the promotion
This way, you’ll know whether your paid promotion is functioning and whether it’s worth the money. Promotions will let you in on metrics such as the number of:
- profile visits
- get directions click
You’ll be able to track the success of both paid and unpaid versions of your post and see how successful your campaign actually is.
8. Use Additional Instagram Analysis Tools
All of the above ways for tracking the success of your Instagram marketing strategy are completely free of charge (except for the cost of the promotion).
Those are the built-in features you get once you create a business account on Instagram.
But, apart from the Instagram Insights, there are other Instagram analytics tools you can use to dig even deeper into the numbers, data, and metrics behind your Instagram marketing strategy.
If you’re ready to invest some money into the whole story, you’ll be able to analyze additional data and use useful features.
Here’s what you would be able to do:
- monitor what people are saying about your brand, niche, industry, and competitors
- compare yourself against other business profiles you find to be important
- learn about your followers’ interests
- tracks brand mentions
- get an hourly, daily, weekly, monthly, or annual overview of your posts’ success
- schedule posts
- create shareable reports for your marketing team
Most of the tools have a free trial version, so you can try out different ones and decide which one works best for you.
Instagram should be your top priority when it comes to social media management and your content marketing efforts. This platform should be the core of your online marketing efforts. Apart from trying hard to make your business profile stand out with unique content, you need to keep track of the metrics and analyze your Instagram account regularly.
Use the advice listed above to keep a close eye on the results-driven by different moves you make on Instagram. Keep learning and working on improvement.
Angela Baker is a self-driven specialist who is currently working as a freelance writer at Grab My Essay writing services and is trying to improve herself and her blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. Also, she writes for LiveInspiredMagazine, rounding out her professional writing career.