Last updated on January 2nd, 2014 at 06:14 am
Starting a business is a dream come true for you and a moment of celebration but then it comes with a lot of efforts that you need to put in to grow and flourish your business. What does the growth for a business basically means? It is certainly the customer acquisition. But the idea is how you would be growing your customer base when the traditional ways of doing it is far more expensive, which is why it happens to be a big challenge for a start up business. However, the good news says that you have a wonderful alternative and that is social media. You can reach your potential customer without depending on the traditional outlets through social media outlets.
Here we have three tips to help you grow your customer base.
Help your audience
Exceptional customer Service
Customer service is the word. Your customer service can make or break your company’s reputation and the trust that you customers have in you. It is a big world and even your business. Not everything will go on track all the time. Something might get derailed sometime. In such scenario instead of panicking and reacting in haste you should act smart and wise and have the courage to deal the concern in the most subtle way. Turn the mishappening into the opportunity to generate awareness about your product among the masses. Let the people know how much you care for your each customer. These kinds of incidents become more valuable than those typically expected situation as the customer interaction with you unveiled your true colors in front of your customer.
It might or might not happen that somebody who bought something on facebook will share it with their peers but then they will for sure share if something went wrong and you went out of way to get that corrected. Besides, try being proactive when it comes to your customer service. Try spending some extra time if doing that will nurture your relationship with customers. A situation well handled and well resolved makes the customer feel special and builds up brand affinity which in turn leads to word of mouth buzz as people love to talk about the brands they kind of start trusting in. Actually, word of mouth is found to be a chief player in creating new customer base. Besides, figure out where your customers are on the social media outlet and engage with them, communicate with them.
Growing your customer base is not a big deal if you know the ways however it is somewhat tricky. It is not a matter of very past, it’s just about a decade ago when digital marketing was not in use in many countries of the world and many businesses were facing a great challenge in growing their customer base and increasing awareness about their product and services among the people. Traditional medium of reaching out to the customers were very expensive and was not feasible to be afforded by all the business. However, the advent of digital marketing has given a great leverage to the businesses especially those who have just started. So take the help of these tips and grow your customer base for no expenses.
[useful_banner_manager banners=21 count=1]
Learn from real practitioners not just trainers.