Digital Marketing is marketing over the internet through the electronic devices such as computers, cell phones, game consoles, tablets, digital billboards and smartphones to connect with consumers and business partners. There are different routes through which digital marketing enters consumers’ homes. Online marketing is one of its significant components which includes advertising networks, blogs, banner ads, rich media ads, interstitial ads, contextual ads on search engine result pages, social network advertising, online classified adverting, dynamic banner ads, e-mail marketing and cross platform ads.
Digital Marketing has two different forms of marketing which are respectively known as pull and push digital marketing. Pull marketing is the one wherein the consumer himself seeks the marketing content by opening an e-mail, text message or web feed or via web searches. However, in push digital marketing messages are sent by the marketers without taking the consent of the recipients for instance display advertising. Besides, both these ways of digital marketing can be merged up to be used in combination such as sending an e-mail with a banner ad or link to a content download.
A recent survey among the top consultants in India unveils that the digital marketing is going to be the highest recruiting industry for next 5 years for management grads. The fact cannot be denied that the digital media will keep on burgeoning as it has and it will become more and more dominant in our lives. You never know with who will be the main players ten years down the line. They might not have evolved as yet in the world of digital marketing. It even could be somebody amongst us if we gear up and work towards it.
Being digital, it helps the organization to witness in real time as to how the campaign is performing by layering up the reporting engine within a campaign. You can easily analyze about the responses rates and purchase made. Marketers can see in real time that what is being viewed, how long and how often. However, one significant fact is that every digital marketing technology is different and so cannot provide the identical styles of reports. Moreover, digital marketing is persistently budding and new technologies are being created in that order.
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Through digital marketing, marketers get to know which way consumers are going, and how their expertise areas are changing. There are so many companies who are adopting innovative methods in India to beat the prospective of social media for building brand equity and increase sales. They don’t want to repeat the mistakes that so many people have already done around the world in terms of digital marketing.
At present, a large part of the crowd in India is internet savvy; it is no wonder if digital marketing is going to be the highest recruiting industry for next 5 years. Let’s take one of the examples as such that India ranks third when it comes to the highest number of facebook users around the world. This is just one instance for you to utilize best out of digital marketing. More the people on internet implies more the optimizations of various online marketing channels, more the resource requirement, more the jobs and hence more the recruitment.
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