Last updated on July 18th, 2014 at 12:18 pm
Overview

Lenskart.com offers over 5,000 stylish frames, prescribed and fashionable glasses and more than 45 kinds of branded contact lenses, offering an umbrella for all the leading manufacturers of the world like Rayban, Oakley, Tag Heuer, Fastrack, Sprint, Vintage, Johnson & Johnson, Ciba Vision, Bausch & Lomb, and Cooper Vision etc.
Challenges

Approach
• Sparking word of mouth marketing through social media
• Paying major attention towards customer retention and encouraging them to come back repeatedly
Results
• Almost 2000 orders per day
• The only eyewear shopping portal to reach far into every corner of the country.
Words by Peyush Bansal, Founder, Lenskart

“Consumers will come online as physical retail still would not be able to justify the high operational costs”.
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