[INFOGRAPHIC]- Technological Trends to Transform 2017 Digital Marketing Strategy

27/12/2016
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It’s that time of year again when we start looking ahead to what 2017 will bring. Changes in technology mean changes in the way we shop and do business.

2016 proved to be a great year for digital experts & marketers, as we saw the rise of a number of innovative technologies. Being a part of the digital world makes it essential to stay up to date with all the latest technologies. These technologies are affordable and cost-effective.

If you are a digital marketer, then you cannot afford to miss out on these. Let’s take a look at 4 emerging technology trends to watch this year:

1) Augmented Reality (AR)

Augmented Reality is the new possibilities for advertising for years now. 2016 was the year when this technology started to shift from niche interest to wider spread customer acceptance. The time has come for digital marketing experts to develop new AR apps, and to find new ways to lure users to step into the world that blurs the line between physical and virtual.

Witness the craze that has surrounded AR game ‘Pokemon Go’. While AR technology is still in its nascent stages, its potential is incontrovertible.

2) Virtual Reality (VR)

The next step: after Augmented Reality comes Virtual Reality. This technology offers endless digital marketing opportunities. Recent advancements in graphics and motion sensors have finally paved the way for a new wave of VR headsets to reach a wider range of conventional customers. VR headsets are still new platforms, and you’ll probably be a little short on really high-quality games and apps for the near future.

 3) Virtual Assistants

Virtual Assistants have become a very reliable way to get information and get all kinds of tasks done. This discovery enables a total reinvention of search engine marketing, offering results both from the web and within your device.

Virtual assistant by artificial intelligence – like Apple’s Siri, Google Now, or Microsoft’s Cortana – 
rely completely on algorithms and though they can be used by a lot of people, their range of tasks remains limited.

4) Marketing Automation

In today’s world, we need a technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. This technology makes tasks such as such as emails, social media, and other website actions easier.

As the year is about to end, DSIM is going to share some of the technology trends that will revolutionize digital marketing in 2017in this Infographic.

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