What to do to make sure that visitor takes the action you want them to take before leaving the site? The last chance to keep the readers engaged is through exit popups. You can easily achieve your goals by properly designing your exit popups and convincing the readers that you are worthy of your time.
In this post, we will talk about the ways by using which you can easily optimize your exit-intent popups and get most out of them.
1) Eye-catching design
One foot of your visitor is already out of the door, so you need to make sure that your exit popup is noticeable. The design should be eye-catching and appealing in order to grab the attention of the visitor. For better results you can use large bold copy, animations, striking images, etc.
2) Tweak the behavior of your Popups
You can improve your popup behavior in end number of ways. While setting it up, you need to make sure that you study and adapt the behavior of popups, so that it resonates with your audience.
If you have a specific set of tools with you, then you can display different popups to different users. For example, a different one for a new visitor and another one for an already subscribed visitor.
3) Offers should be aligned as per your audience
Knowing your audience and their needs is must. Study the behavior of the visitor on your site and find out what they need. So, you should include the offers that are aligned as per your audience needs. It should be designed on the basis of what the visitor wants to discover.
4) Relevant and Straightforward Copy
Getting the copy right is must to prompt the visitors to take a desired action. Your visitors have already losing interest in your website, so you need to make sure that the copy of your exit popup should be straightforward and relevant to them.
5) Offer a Free gift or discount
An exit popup that offers a freebie is at times enough to sway your visitor up, when they are just on the fence to leave. You can offer a discount, free gift, coupon codes, entry in a competition, etc. Offering a heavy discount or free delivery is one of the most effective ways to make them stay.
6) Your CTA button should stand out
Your call-to-action button should be noticeable, as it is the place where you want your visitors to click. You should keep it persuasive and it should also pop up with contrasting colors from background or with animation.
For example, the popup below has two CTA buttons; the right one in bright green color and the other one is kept dull.
7) Imply Scarcity or Urgency
To prompt your visitors to take an immediate action you need to express scarcity and urgency, when they are about to leave your site. If you create a sense of urgency by offering a limited-time discount or offer, then the visitors are likely to stay. The CTA button copy should have insisting words and injects urgency.
You should imply these exit-intent popups to different areas of your sites for different purposes like driving sales or lead collection. So, if you want to give your website an instant conversion boost, then you should use these ways to make your exit popups work in your interest.