A/B testing tools are one of the most popular ways to improve conversion rates through marketing efforts.
Running A/B tests gives you real, quantifiable data on your users and can help you make informed, educated decisions to improve your business and ensure that every change produces positive results.
A/B testing tools help you with:
- Increasing conversion rate on PPC operations
- Optimize the e-commerce funnel
- Increase conversion rate lead funnels
There are several AB testing tools available, and the numbers will keep on increasing regularly.
Visual Website Optimizer (VWO) is the world’s leading A/B testing tool. This tool has ability to easily change headlines, buttons, images or any other elements to create multiple variations of your website to test. You can track revenue, signups, clicks and other conversion goals and get real statistical data and results.
VWO claims a simple, easy-to-use interface and comes with an impressive 7 different testing options:
- A/B Test
- Multivariate Test
- Split URL Test
- Usability Test
- Conversion Tracking
- Heatmap and Clicks
Free/ Subscription ($49 – $999/month)
Convert is a testing group for A/B, multivariate, and split URL testing. It offers a simple testing wizard to walk you through setting up A/B tests. Just drag and drop elements to build your own tests. Multivariate testing is also supported to dig deeper into the preferences of your visitors.
Free (15-days Trial) / Subscription ($499- $6,999/month)
Optimizely is the world’s leading experimentation platform, allowing businesses to deliver endless experimentation and personalization across websites, mobile apps and connected devices.
It offers a simple visual editor that makes each element on every page editable. Use A/B and multivariate testing with WYSIWYG editing, real-time reporting, track engagement, clicks, conversions, sign ups, or anything else that matter to you.
Free (30-days Trial)/ Subscription
Maxymiser is a powerful tool to optimize customer experience and create sophisticated campaigns. Offering simple A/B tests right through to refined multivariate tests, with the ability to quickly and easily create and launch tests on any public or protected page with just one line of code, using the easy to use visual editor.
It provides cloud-based testing, personalization and cross-channel optimization solutions for brands to boost engagement and revenue.
Available on request
5- AB Tasty
AB Tasty is an A/B and multivariate testing software for boosting conversions on websites, responsive mobile sites, and applications which offer content personalization and user engagement. It offers an easy-to-use and feature-packed solution to run all kinds of A/B and multivariate tests with least technical integration.
Free/ Subscription (£199- £349 per month)
Five Second Test is a simple A/B testing tool to the test first impressions of your designs. Upload an image or mockup, and set your questions. Testers have five seconds to view your image and then answer the questions. There are a number of different types of tests to choose from, including the Click Test, Preference Test, or Nav Flow Test.
Free/ Subscription ($79- $396/ month)
Qubit is a testing platform focused mainly on personalization. It gives marketers the tools to understand their visitors and personalize their online presence to drive conversions in real time. If advanced segmentation or personalization is a primacy for your business or clients, Qubit is a tool worth checking out.