You need the data but how to get the data is the agenda. You have created a nice landing page for the visitors to exchange their information for the offer that’s there. Some basic questions come to your mind such what all questions should you ask what length of the form is to be maintained and so on.
Here we have a few guidelines that will sort your issue out and help you create a relevant and result oriented landing form.
Avoid Page Friction
The main idea behind the landing page is to drive leads so you have to work around the forms however you can still reduce the form length and add elements that would not lead to page friction to boost conversions. Here you actually need to maintain the balance as you need to get the entire relevant information in one of the most precise way.
Follow the forms best practices
Besides, your goals! Yes depending on your goals the number of fields in your from might vary. Sometimes, in order to generate high quality leads marketers intentionally make the lengthier form to weed out the prospects who aren’t that interested in the product that you are offering. However, as far as augmenting your overall lead volume is concerned you should make shorter forms that cause less friction.
Make sure to ask all relevant questions
Beyond generic information, you can also include non-mandatory open comments field giving prospects the option to mention their query in particular, which is really helpful in making future sales conversations.
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Decide forms length according to the offers relevancy
Consult your marketing and sales team
Make use of Smart Forms
Experiment with your landing pages & Test it
Different people have different perceptions about what to ask in your landing pages but for you don’t get bothered by it. Simply follow what are aforesaid. It will make your task easier and result oriented. However, in order to optimize landing page conversions don’t forget to test the landing pages as it is ultimately you who is going to carry out the campaigns so will know the results that each of your landing page gives on a real time basis.
Learn from real practitioners not just trainers.