
Last updated on November 28th, 2016 at 06:20 pm
“The world is going digital.” It is simple line we often come across in our day to day life. The moment we question this line, a new world opens and then we realize how deep the rabbit hole is. We know Google and we use it every now and then but do we know how Google earns money? Interesting! Google earns by its Google Adword concept. As the word sounds Ad + words i.e. advertise your word with Google search engine.
Nearly billions of people use Google for their different reasons and search engine looks for data stored in its web and from there it displays results as organic result but there is space given on the top or bottom of the page or on the sides and there comes your advertisement. Just In the year 2012 Google earned 42.5 billion USD.
This concept is very simple. In simple words, if someone clicks on these given advertisements then Google charges money otherwise there is no charge. This very practice is called PPC, Pay per Click. This makes your advertisement cheaper, easier and business simpler.
The making of your advertisement is very simple. Everything is very user friendly. But before starting your advertisement ask yourself some simple questions and their answers will be the deciding factor for making your PPC campaign successful.
Contents
- 1) What do you want from your campaign?
- 2) How much money do you want to put in Adwords or Fix your budget?
- 3) Who likes to come on your website?
- 4) Google keeps changing the rules of the game
- 5) Area and language section
- 6) Negative keywords
- 7) Keywords
- 8) Make eye catching ad copies
- 9) Keep looking at the performance of your campaign
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1) What do you want from your campaign?

2) How much money do you want to put in Adwords or Fix your budget?

3) Who likes to come on your website?
4) Google keeps changing the rules of the game
5) Area and language section

6) Negative keywords

7) Keywords
8) Make eye catching ad copies
