All posts in "PPC"

5 Tips to Combine SEO & PPC for Great Results


SEO and PPC are two different online marketing methods, but their association can provide you with better results. How? In this article, you’ll come to know about 5 tips that will help you combine SEO and PPC for offering better results. 1) Do Not Include Negative Keywords in Your Strategy Keywords have always been the power […]


6 Best PPC Practices to Check Out in 2019


Every year we learn some new PPC tactics. So, what would be the newest inclusions in 2019? In this article, you’ll find 6 best PPC practices to adopt for 2019. 1) Add use of Scripts to Your Strategy PPC experts can go for automating repetitive works in their Google Ads accounts by including script to […]


PPC Yield Management Helps You Get Better Returns


There is a lot to know inside the channel of PPC. As PPC or Google Ads is paid, every penny invested here is calculated with great concern. In PPC, the pricing strategy is something that a marketer always pays attention to. It could be possible that the pricing of an ad (with offer) may rise […]


4 Smart Tips to Give Better Paid Media Multi-Channel Results


When you start a business, the first thing that strikes your mind is how to take it in front of audiences. You can choose any business model, but there are some questions which need to be answered- For example: How to know the longer-term customer value from different channels? What did they do later? How […]


4 PPC Tactics to Lower Your CPA in Google Ads


PPC marketers look for reducing cost-per-acquisition (CPA) inside Google Ads, but it’s not as easy as one thinks. It’s all because Google doesn’t provide a correct answer. You’ll have to search extensively to get the answer and even though you won’t get a satisfying result for proven strategies to lower your CPA. To lower the […]


4 Tips for not Performing PPC Campaigns


Why businesses use PPC campaigns? PPC is a remarkable paid marketing product offered by Google that helps generate leads. Here are some stats that show the strength of PPC campaigns. PPC audiences are showing 50% more interest in purchasing from your site than organic visitors. Sponsored content gets 65% of clicks for keywords with high […]


4 Ad Principles to Help You Make a Selling PPC Copy


Wondering how to improve your PPC ad copy? Here are the 4 advertising principles to help you improve the quality of your PPC ad copy. 1) More Explanatory, More Influential What to consider at this point is to bring useful information to your customer to make your advertisement successful. When you offer understandable information along […]


8 Tips to Make Winning PPC Reports


Do you provide PPC services? Then, you would be creating PPC reports for your clients on the weekly, monthly or quarterly basis. PPC report generation may cause hassles to you if done in a hurry. So, why not to take time for creating a PPC report? In general, PPC report includes critical data and information […]


[INFOGRAPHIC]- 5 PPC Trends You Can’t Ignore in 2017


Pay-Per-Click (PPC) has been a trending topic throughout the year of 2016, with businesses revolving to PPC as a way of generating more leads, traffic, and sales. So far this year, we have seen the upsurge of many new audiences targeting trends that are helping businesses reach out to their target clients & effectively advertise […]


Google PPC vs. Facebook PPC- Which one is better and why?


It has always been a topic to ponder over for the advertiser whether to opt for Google or Facebook when it comes to the world of advertising. Both Google and Facebook provide a huge potential of customer database and are the prime source of internet marketing. There are different aspects to consider when opting for […]


How PPC Advertising on Google Can Do Wonders for Your Business


Pay-per-click (PPC) marketing is actually advertising over the internet where in advertisers pay the publisher when their ad is clicked by the audience. It is also known as cost per click marketing. Basically, in PPC marketing your ads are shown on other websites and if the user clicks on it the advertiser has to pay […]


A Learner’s Guide to PPC for Startup Marketers


We have talked a lot about PPC in our previous articles such as how it is better than traditional advertising, how to achieve a better ROI through it, how to conduct a successful PPC campaign, the worst PPC mistakes & resolutions, how PPC and SEO is inter-related, PPC tips and a lot more.


PPC vs. Traditional Ads: PPC Wins! Here’s why!


“Many a small thing has been made large by the right kind of advertising.”- Mark Twain Very true! It is sometimes the right advertising that transforms even the rags to riches but again it’s the right advertising and not just advertising!


Struggling With ROI? Try PPC Advertising!


Nobody in the world minds if something comes for free. So is the case with marketers as well. However, remember, while utilizing the resources that are there for free, you should always be careful about what your marketing needs and make investments if required.


How to Conduct A SUCCESSFUL PPC Campaign


“The world is going digital.” It is simple line we often come across in our day to day life. The moment we question this line, a new world opens and then we realize how deep the rabbit hole is. We know Google and we use it every now and then but do we know how […]


The worst PPC mistakes and resolution to them


Silly mistakes can cost you big money! Really it’s true! Sometimes you don’t realize what mistakes you are making and by the time you realize you have already paid for it. This is what happens with PPC marketing as well. If you go ahead and review Google Adwords accounts if given a chance, you will […]


SEO Vs PPC: Comparison, Future, Merger & Much More…


Why do you use SEO or PPC? I mean what is your objective behind doing these kinds of marketing? It is certainly the same and that is to increase potential traffic to your website that converts into potential leads and eventually in to sales. Both these modes of marketing i.e. SEO and PPC help you […]


6 Ways to Reduce Cost per Click and optimize Google Adwords Campaign (PPC)


We all want to pay less for anything and everything. Don’t we? And anyway an effective marketing is the one in which you pay as less as possible and yet achieve some wonderful returns. PPC marketing in Google Adwords is no different. There are so many costs involved in PPC marketing such as cost per […]

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