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How Live2support drives 90% of its targeted traffic through Google Adwords

22/03/2014

live2support

Overview

Live2support, which is a leading chat service provider, was finding it difficult to scale up its business as it had a niche target audience. They tried using different advertising medium but always had a problem utilizing the budget. However, with Google Adwords they not only utilized their entire budget but also got appropriately targeted traffic from there. At present, it drives 90% of its targeted traffic through Google AdWords.


About Live2support

Live2support was formed in 2003 by a small group of professionals, with the vision of providing affordable live chat solution software to businesses. While other companies were providing live chat solutions at an average price of $ 60-70 a month, Live2support decided to offer it at only $8.99 a month.

At present, Live2support is one of the most reliable live chat service providers with more than 12000 over 16000 sign ups and six years experience of providing quality with affordability. Live2Support is the first Live Chat Software Services provider to integrate geo location tracking under visitor tracking feature.

The Challenges

• Scale up its business as it had a niche target audience
• Reach the most relevant audience for its services
• Budget was not getting utilized properly with any other advertising media

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The journey with Adwords

Live2support was introduced to Google Adwords in 2004. Till then the company had tried with every other advertising medium but couldn’t utilize its budget and was unable to reach its target market as well. The CEO of the company Mr. Kumar Jeswal had heard about AdWords, Google’s online advertising platform, and decided to try it to advertise Live2support. Fortunately, it worked for them.

Google AdWords helped the company get the most relevant traffic to its website, using different features like ‘Campaign Geo-targeting’ and the ‘Keyword Tool,’ marking the beginning of a long and successful partnership.
With Google AdWords, they not only utilized their entire allocated budget, but also got appropriately targeted traffic from there. This is how they were able to overcome the challenges and scale up their business.


Why Google Adwords

Google Adwords gives you the flexibility to change your AdWords campaign budget at any time and adjust campaign geo-targeting at the country, region and city levels. Besides, you receive an ultimate support from the Google AdWords specialists and all your queries get answered within a turnaround time of 24 hours!

About Google Adwords

Google Adowrds is a performance based advertising program that enables business large and small to advertise on Google and its network of partner websites. Hundreds of thousands of businesses worldwide use Adwords for text, image and video ads priced on a cost-per-click (CPC) and cot-per-impression (CPM) basis. Built on auction-based system, Adwords is a highly quantifiable and cost-effective way to reach potential customers. For more information, visit http://adwords.google.co.in

Words by Kumar Jeswal, Founder, and CEO, www.live2support.com

“Live2support started using Google AdWords to advertise its live chat solutions way back in 2003 and has never looked back since. At present, 90% of its targeted traffic comes mainly from the Google Search Network.”


The Message

“All advertisers in this industry should start using Google AdWords, and experiment with both the Google Search and the Google Display Network. Gradually, they will know which network or combination of them, suits their business.”

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