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How Ching’s became India’s 1st branded community with 100K Fans

27/05/2014

About Ching’s Secret

Ching’s Secret provides a range of Chinese Food ingredients manufactured by Capital Foods Ltd, India. It is available across USA, Canada, UK, Australia, Middle East, Singapore & Hong Kong.


Objective

• Position Ching’s as Instant Noodles2.0
• Engage with customers on 1-0n-1 Basis
• Take community building to online

Approach

• Facebook Fan page was created and various recipes were posted.
• Twitter page was created and hashtag ’#Ching’s Khao Baki Bhool Jaao’ was promoted.
• Ching’s Secret cookery channel named ‘Ching’s Khao Baki Bhool Jaao’ was lauched on YouTube
• Facebook ads were employed to reach the exact audience with relevant targeted ads

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Results

• Ching’s became India’s 1st branded community with 100K Fans
• 70 million + Page views
• 100,00+ strong community on Facebook
• ‘Ching’s Khao Baki Bhool jao’ became the most popular Indian Cookery channel
• Significant increase in customer engagement

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