Marketing is about reaching consumers to invoke a change in their behavior, giving them a call to action. Instagram offers a unique opportunity to businesses looking to reach their target market with engaging visual content.
Instagram is social networking site with great promise for businesses. With 34% of US internet users now using Instagram, Instagram is second only to Facebook in terms of US audience usages.
This article will about the top 10 reasons why your brand needs to be on Instagram:
1. Internet users spend more time on Instagram
According to research by comScore, US internet users spend approximately12 billion minutes on Instagram every month. Compared to Facebook’s 230 billion minutes, image sharing network, Instagram offers a huge opportunity.
2. Instagram offers a platform to show your brand with visual content
Visual content gives you the unique opportunity to decide how you want to showcase your brand. The reason for this unusual high engagement is driven by the consumer, as they crave to visually share their stories, reactions, and experiences, Instagram offers a platform for this with its unique ability to highlight visual content (and all marketers know that visual content is king).
Content on Instagram is simply more sharable, easier to understand, and far more universal than other types of content.
3. Instagram is a powerful way of telling your brand story
Storytelling has become a great way to give B2B brands a personality. Visual storytelling is an art form on Instagram. It’s about connecting with your audience and moving away from the self-centered, sales-orientated advertising that just doesn’t work for B2B brands anymore.
Now a day, Instagram is a way of telling your story as part of a larger online marketing strategy. In order to capture the attention of that audience, you must be active on the platform, creating content that is not only engaging but also shareable to your target audience.
4. Instagram has the highest conversion rates
Instagram is the 4th highest among social networking sites. According to Shopify, the rate at which Instagram visitors go on to make a purchase when visiting a site is 1.08%.
5. Instagram videos are best for getting shares on Facebook
According to Unruly research, the rate of Instagram video shares happens on Facebook is 9 out of 10. This is great news for marketers looking to bridge the gap between Instagram and Facebook, driving traffic and shares between the two.
6. Instagram is about establishing long-term connections
B2B brand needs to embrace the fact that marketing on Instagram is less about selling the benefits of your products and services, and more about establishing deeper connections with people including industry thought-leaders, employers, and prospective clients.
Instagram is a channel where building and maintaining awareness of your brand needs to come before lead generation. Unlike Twitter and LinkedIn, where you can drive traffic to your site, think of Instagram as a way to grab the attention of industry influencers and prospective clients.
7. Instagram is ideal for on-the-spot sharing
Instagram is designed and intended to be used on mobile devices. This implies sharing is quick and easy, regardless of when and where you’re posting from. This makes Instagram perfect for sharing candid and behind the scene shots, both of which can evoke significant engagement.
8. Instagram doesn’t have a filtered feed
Unlike Facebook, which only shows your posts to a small portion of your audience, Instagram posts show up in the feeds of every single one of your followers.
This assures that your valuable content will actually get seen & images are shown in chronological order .So as long as you’re posting regularly, your posts have a good chance of getting seen by your followers.
9. Instagram drives sales with high average orders
According to Shopify report, Instagram referrals result in an average order value of $65 after Polyvore’s $66.75. This is considerably higher revenue than other social networks; for instance, YouTube’s $37.63 average order value.
10. Influencers are key for powerful marketing
The most powerful marketing comes from friends, family, someone you follow, or someone you trust and we call these people influencers. To reach the ideal audiences for your brand you must connect with and utilize these influencers.A typical influencer can reach upwards of 300,000 people with a single post, driving not only massive referral traffic to branded pages but creating real-time advocacy at scale.
They have ability to tell a truly striking story in that mobile environment and it’s essential to collaborate with them and tap into their abilities to work for you.