21 Statistics to Improve Lead Generation Strategies

lead-generation_dsim

lead-generation_dsim

1) 83% of B2B marketers use content marketing to generate leads.

2) 93% of B2B buying processes begin with an online search.

3) Outbound leads cost 39% more than inbound leads.

4) SEO leads have a 14.6% close rate whereas outbound leads like direct mail or print advertising have a 1.7% close rate.

5) Outsourced B2B lead generation is 43% more effective than in-house B2B lead generation.

6) Content marketing generates 3X as many leads as traditional outbound marketing, but costs 62% less.

7) Strategic landing pages are used by 68% of businesses to acquire leads.

8) 57% of B2B marketers say SEO has the biggest impact on lead generation.

9) Lead generation from LinkedIn was successful for 65% of B2B companies.

10) Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

11) Nurtured leads make 47% larger purchases than non-nurtured leads.

12) High-quality lead generation is the top challenge for 61% of B2B marketers.

13) Inbound practices produce 54% more leads than traditional outbound marketing.

14) 74% of marketers spend more than $50 per lead generation.

15) Only 5-10% of qualified leads successfully convert for marketers.

16) 25% of marketers don’t have any idea of their conversion rates.

17) 31% of marketers say sales lead quality is the most important metric used.

18) 59% of marketers say email is the most effective channel for generating revenue.

19) 73% of all B2B leads are not sales-ready.

20) 76% of B2B buyers use three or more channels when researching a potential purchase.

21) It is expected that by 2017, the number of emails sent daily will reach approximately 297 billion.

Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

About the author

DSIM Team

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

Leave a comment: