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16 Statistics: Why Branding is Important for Your Business?



  1. 84% of business decision makers start their buying process with a referral.
  2. 92% of people trust recommendations from individuals over brands.
  3. Marketers, who highlight blogging, are 13 times more likely to enjoy positive ROI.
  4. 77% of B2B buyers said they only speak to a salesperson once they have performed independent research online.
  5. Leads developed through employees’ social media activities convert 7x more frequently than other leads.
  6. Sales reps that use social media as part of their sales techniques outsell 78% of their peers.
  7. 96% of sales executives use LinkedIn at least once a week and spend an average of 6 hours per week on the professional social network.
  8. 93% of sales executives have not received any formal training on social selling.
  9. Consistency is key: it takes 5-7 impressions for someone to remember a brand.
  10. Brand messages are re-shared 24x more frequently when posted by employee vs. the brand’s social media channels.
  11. Brand messages see 561% more reach when shared by employees on social media.
  12. Employees have 10 times more followers than their company’s social media accounts.
  13. Content shared by employees receives 8X more engagement than content shared by brand channels.
  14. Business buyers spend 56% of the sales cycle searching for and engaging with content.
  15. 77% of consumers are more likely to buy from a company when they hear about it from someone they trust.
  16. 56% of college students said they would not accept jobs from companies that ban social media.
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