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Weekly Wrap-up from Digital Marketing World

28/08/2017
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Hi,

 
Somehow or other, Monday has arrived again and you know what Monday means? Yes, it’s time for another refreshing DSIM’s Blog Wrap-Up!

In order to keep you up to date and informed on all the latest digital marketing news and insights, DSIM has compiled this week’s round up.

Let’s take a look at a snapshot of recent posts awaited in the world digital marketing:

1) Case Study

 
Google Assistant vs. SIRI- Who’s Winning– Virtual assistant has evolved becoming a much bigger part of our everyday progression in 2017 and beyond. The study reveals which chatty virtual assistant; Google’s Google Assistant or Apple’s SIRI is best at directly answering questions?

2) Infographics

 
[Infographic]- 14 Do’s and Don’ts of Facebook for Business– Facebook is important to grow your business because it has a large user base. Let’s take a look at this Infographic to know 14 Do’s & Don’ts of Facebook business page.

11 Link Building Stats To See Now, Not Later– Explore the 11 indulging Link Building stats to know its importance.

3) Funding Report

 
11 Indian Startups Making News This Week (14 August- 20 August) – A comprehensive report on Indian Startups securing funds within the week- Instamojo, RentOnGo, Redfox Protection Services, GoZefo, DeTech Technologies, DigiLend, KNAB Finance, Rivigo, Sports Flashes etc. are present in the list.

4) Student’s Interview

 
“DSIM is the most in-demand Digital Marketing Institute.”- Aakash Soni–  An Interview with Aakash Soni, DSIM’s Ex-trainee and now, working as a Digital Marketing Executive at Bigwig Media. Read on the complete interview to know how DSIM helped him to surface as a marketer.

“DSIM helped me to join Google as a Senior Analyst.”- Manish Gupta – In our conversation, we had Manish Gupta, DSIM’s Ex-trainee and Senior Analyst at ‘Google’. Read on the interview to know how DSIM’s training led him to become Senior Analyst at Google.

5) Digital Marketing Tool of the Week

 
WordStream Advisor– It is a suite of online marketing and advertising tools helping you get better results. You can create, optimize, manage, and measure high-performing paid search and paid social campaigns in just 20 minutes a week.

6) Latest News & Updates

 
Google Rolling out Autoplaying Videos directly in Search Results– Google announced it has begun rolling out auto-playing video previews in search results. On the Google app for Android and Chrome on Android, when video results show up in the video carousel, just like text snippets for text results, you’ll see these video previews.

Google Tests Subscription Tool for Publishers– As a part of its more extensive effort to keep buyers and content-makers coming back to the web, Google is exploring publishers’ tools around online payments and targeting potential subscribers which are additionally the lifeline of its ad business.

Google Introduces A New ‘Searches’ Card– Google AdWords has rolled out a ‘Searches’ Card to let advertisers quickly act on rising search trends. The feature will help them see which words customers are using to find their business on Google.

Facebook’s Mobile App Can Now Capture 360° Photos– Facebook allows users to upload and view 360-degree photos and now, it can capture the photo itself.

7) Content Bonanza

 
6 Ad Copy Tests to Improve Your PPC Performance– You need a strong strategy for driving big improvements in your ad’s performance. Read 6 ad copy tests to help you improve your PPC performance.

6 Ways to Reduce Bounce Rate on Your Website– Bounce rate is a measure of how people interact with your site. Here 6 ways to reduce your bounce rate that helps to boost your conversion rate.

19 Best WordPress SEO Plugins for 2017– To help you, there are a plenty of important and popular WordPress SEO plugins. Let’s find the one for your SEO-unfed blog and get higher search traffic.

11 Tools All Successful Digital Agencies Should Share– For the digital agency, tools are a lifeline as performing their extensive tasks. Read more to know 11 tools that every digital marketing agency should be aware of.

6 Places You Can Find New Traffic-Driving Keywords– Keyword research is piecing together what content is in demand within your market with how people find it via search engines. Here are 6 places to find new keywords that are traffic-driving too.

13 Perfect 404 Pages You Just Can’t Get Out Of Your Head– Read a list of 13 great 404-error page examples beguiling visitors to take on the experience more fairly and continue exploring the site.

7 Content Marketing Lessons You Can Learn In 7 Minutes– Learn some fantastic lessons from the fastest growing websites and apply their strategies to your content marketing efforts.

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