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12 Visual Storytelling Stats You Can’t Afford to ignore



  1. 70% of content marketers plan to increase use of original visual assets.
  2. 83% of human learning is visual.
  3. One video is worth 1.8 million words.
  4. 45% of all internet traffic is video.
  5. 25% of all businesses use video as a marketing tool.
  6. Text stories containing images receive 94% more views.
  7. 3/4 of executives watch work-related videos online.
  8. 75% of viewers visit a company’s website after viewing a branded video.
  9. 40% of people will respond better to visual information than plain text.
  10. 44% of users are more likely to engage with brands if they post pictures.
  11. Video also boosts conversions by 30% when used to answer customer questions.
  12. 80% of website visitors will watch a video, compared to only 20% who will read full text.
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