This is the start of 2018 and we are going to witness a lot of changing trends in Digital Space. Some of these trends were rocking in 2017 and maybe we will see them describing the year 2018 too.
Digital Marketing experts are interested to know about the upcoming trends that may influence the results of their marketing efforts. However, it seems easy to predict the behavior of the customers by looking at the top trends of previous years but indeed, any new year may have something that can amaze the marketers.
Here, you are going to get familiar with the top predictions for 2018 and then, you may shape your marketing plans accordingly.
1) The Marketing Value of Videos
Animations and moving pictures are always on the top when the marketers need to decide the type of content to impress their customers.
Animated media is one step ahead of the pictorial representation of the information and it always touches the emotion of the target audience.
In the previous year, videos were the first choice of the website visitors and this content type is going to impress the customers this year as well. Marketers are hoping to generate more leads just by providing the desired information with the help of animated graphics.
Online marketers are going to use video marketing to promote products and services as animated pictures and graphics are known to have a greater influence on people and in most of the cases, the effects are positive because referring to the power of visual media.
Video Marketing by the Numbers
- Video is projected to claim more than 80% of all web traffic by 2019.
- Embedding videos in landing pages can increase conversion rates by 80%.
- 90% of customers report that product videos help them make purchasing decisions.
- According to YouTube, mobile video consumption grows by 100% every year.
- 64% of customers are more likely to buy a product online after watching a video about it.
- 87% of online marketers are currently using video content in their digital marketing strategies.
- A third of all the time people spend online is dedicated to watching videos.
- Video ads now account for more than 35% of all ads spending online.
- 59% of company decision makers would rather watch a video than read an article or blog post.
2) Smartphones for Smart People
Marketing sector has been observing this trend for a couple of years and the situations are probably going to be the same in 2018.
The use of Smartphone is increasing rapidly and customers seem to have no enthusiasm for the use of PCs, and Laptops. This marketing scene is enough to inspire the online marketing professional to change the strategy based on the choices of online users are changing constantly.
For satisfying customer experience and perfect customer services, businesses have to be more focused on Smartphones and responsive web designing. Rather than, spending on the two or more websites for different platforms.
The wise business owners like to spend on a single responsive website that works on different screen resolutions with the same efficiency.
In the next year, most of the businesses will adopt responsive web design as a prime feature of digital marketing.
Responsive Web Design Statistics:
- Mobile traffic as a share of total global online traffic in 2017 is 52.64%
- Mobile devices are projected to reach 79%of global internet use by the end of 2018
- In 2017, mobile eCommerce revenue accounts for 50% of total U.S. eCommerce revenue
- 57% of internet users say they won’t recommend a business with a poorly designed website on mobile
- As of Q2 2017, smartphones hold a 57% share of all retail website visits
- Average smartphone conversion rates are up 64% compared to desktop conversion rates
3) Advertising on Social Media Channels
In 2017, Social media platforms were in the main focus of online marketers because of the huge popularity and increasing users.
People are spending a larger part of their time on different social media platforms and this fact provides the online marketing professional a considerable opportunity to advertise on these social media platforms.
Thus, Social media marketing will attract marketing professionals and we are about to see all of the companies fighting for an ad space on the social media platforms.
Finally, it is going to be an interesting scene when the digital marketing experts are going to be engaged in making a solid presence on social media platforms with the use of enhanced ad functionality.
4) Artificial Intelligence
Artificial intelligence is an advanced concept and with its versatile nature, businesses now are ready to adopt its principles for minimizing the involvement of manpower.
Therefore, machines are going to challenge the efficiency of humans. While businesses are looking for enhancing the work efficiency and attracting new customers on regular basis, AI can help them empower the overall process of sales and marketing.
This is the prime reason most of the websites and online businesses are looking to integrate AI features and are hoping that they would be able to improve their marketing strategy in the next year.
However, some of the companies still have no use of AI but they soon have to introduce this advanced concept to their businesses. If they don’t, they would find themselves out of the market soon.
5) Visual Representation of the Data
It’s been said that the pictures are way ahead powerful than the plain text and in the marketing sector, professionals prefer to follow this practice.
Present website owners are likely to add more visual elements to their websites to make customers impressed, convinced, and informed.
In 2018, companies will focus on the visual depiction of the data to enhance the communication process and to keep customers at an optimal comfort level. In 2017, visualization of data was a main concern for the top brands and it’ll be continued in 2018 as well.
Trends prevailing amongst digital space can’t be predicted easily as there is not any specific rule to clear the overall picture.
Here, it’s needed to observe a number of factors to know what is trending. So, we have to continue looking at the current trends to predict anything about the future of digital marketing in this year. And, it would be interesting to witness some of the top trends in 2018, influencing audiences further.
Rohin Mittal is the Cofounder & Director of a tech (Marketing Automation) startup Xplanck, which provides pure mobile-based digital marketing solutions for SMB sector. He previously Co-founded an EduTech startup EOS Edu Ventures and recently launched a Marketing Automation software called Adyogi for prominent E-commerce players. He is a Chartered Accountant & an MBA from Indian School of Business (ISB). He has an industry experience of more than 10 years and has worked with companies like ITC & KPMG. You can connect with him on LinkedIn.