Google is testing a new feature which enables Google My Business pages to publish offers right to organic search results.
This feature is built into Google Posts, which has been available to all businesses with a verified GMB profile since last summer.
It allows businesses publish small messages, which appear in maps and search results when you search the business name. So far, posts were limited to plain text, multimedia, or events. This feature is still in testing stages.
An offer includes the following features:
- A photo
- Up to 300 words of text
- Post title
- Start date/time and end date/time
- Optional coupon code
- A link to the offer
Google Posts “Offers” are rolling out. pic.twitter.com/NkT7BoDEOr
— Colan Nielsen (@ColanNielsen) March 27, 2018