Google is going to bring a new kind of advert enabling advertisers and marketers to show shoppable images on publisher websites.
The image ads will appear on curated content from Google’s publishing partners.
Advertisers can now get their product to the target audiences in an easy way.
Google says a third of holiday shoppers look for images before shopping.
“One-third of holiday shoppers said they searched for images before they went in store to shop. The growth of “street style” and online influencers all show the movement towards looking at lifestyle images for visual inspiration.”
With this new ad unit, Google says advertisers will be able to offer shoppers for a seamless purchase experience.
“For example, a shopper might visit her favorite blog like This Time Tomorrow, and see a selection of visually similar offers after clicking the tag icon in the image.”
Initially, the Shoppable images ads will be brought to a selected number of advertisers, and more will be added over the next year.
In the meanwhile Google to bring this ad unit to Image Search results.
Example of Shoppable image ad appearance on a publisher site as well as in Image Search.