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8 Important Metrics Help You Improve SEO Rankings

19/09/2018
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Wondering what went wrong with your SEO efforts?

You may have worked enough to bring traffic to your website, but the result won’t be satisfying.

Making your SEO efforts productive and effective needs a strategy that includes the assessment of several metrics.

These metrics prove to be essential for the success of your SEO efforts, let’s have a look at them.

1) Number of Clicks

Start with the comparison of organic clicks received by your website per month. Find which search queries generated those clicks.

A study of Analytics will help you everything about the clicks, like which time you received most clicks, from which region clicks were the most, which gender and aged people visited your website.

Not only this, but you’ll also come to know which landing pages are attracting people to make them click.

Steps to get the report
  • Go to Search Traffic (in Search Console tab)
  • Then click on Search Analytics.

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2) Keep Bounce Rate under Control

After clicks, the bounce rate is the metric which needs to be assessed immediately.

Bounce rate happens when a viewer visits a certain web page and leaves it immediately, Google Analytics considers it 100% bounce rate or one bounce.

Depending on the structure and matter, a high bounce rate can prove to be either a positive or negative metric.

Bounce rate clearly indicates that your website is surely not having the matter which your users want.

Steps to access bounce rate report
  • Click on Behavior.
  • Then go to Site Content.
  • Finally, go to Landing Pages.

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3) Keyword Ranking Vigilance

Another metric that keeps importance while tracking the success of your SEO efforts is keyword ranking.

Keyword ranking determines the traffic to a website.

When you come to know which keywords could be effective in driving the most to the website, you can make efforts to reach the top of the search engine results page (SERP) without relying on paid marketing tactics.

Steps to access Keyword Ranking report

If you want to which keywords your site is ranking for, you need to go to the “Queries” report in the Search Console. You’ll also find the number of impressions received, the CTR and others.

4) Mobile Usability

Google has given ultimate preferences to mobile websites i.e. repeatedly said that those websites not performing well for smartphones will be on low in the SERPs.

The usability of mobiles is growing tremendously and thus it could be a great metric to focus on for nurturing SEO rankings.

If you come to know where your mobile users are going through problems while navigating the site can help you provide a better mobile experience to them.

Steps to access mobile usability report
  • Go to Search Traffic in the Search Console tab.
  • Choose Mobile Usability.

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5) Lifetime Value Calculation

If you are able to see the lifetime value report, you can conclude the value of a unique user when compared to business goals.

Among all report systems offered by Google Analytics, this is the newest one and that can determine the potential revenue of a  user reaching your site due to different acquisition efforts.

In this metric, you can choose Goal Completions, Pageviews, App views, Revenue, Session Duration, Transactions, Tenure, and Sessions.

Step to access Lifetime Value report
  • First, click on Audience.
  • Then go to Lifetime Value.

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6) Assess Crawl Errors

When you create a website, your first goal remains to get crawled by Google, isn’t it?

But, if this doesn’t happen, your chances of appearing on appearing on SERPs go trimmed.

At such times, you’ve to take care of certain things as well. There may be crawl errors where Google bots won’t be able to find a particular web page, you’ll able to repair them and make it fit for crawling.

What you’ve to do here is to keep eye on crawl error report-

Steps to access Crawl Error Report
  • Click on Crawl and Crawl Error in Search Console.

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7) Focus on Accelerated Mobile Pages

Accelerated Mobile Pages or AMP is another metric that deserves the presence in this list.

AMP actually helps website owners to create fast loading web pages for mobile users.

Google’s AMP guidelines have made it easier for a developer to enhance the speed of the website and improve the user experience of mobile users.

Steps to access AMP report-
  • Click on Search Appearance and Accelerated Mobile Pages in the Search Console

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8) Check Quality of Inbound Link

SEO and backlinks are a great match or better say both exist for each other.

SEO experts initially focused on the number of backlinks, but with the time progressed, the quality has overtaken quantity and now quality backlinks are more appreciated.

The quality of inbound backlinks determines your off-page SEO efforts and when you score as many quality backlinks, chances of appearing on SERPs increase.

Steps to access backlink report-
  • Go to Traffic Sources.
  • Then move to Sources and Referral in Google Analytics.

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Conclusion

Metrics always help you assess your SEO efforts.

Here are 8 important metrics that will deliberately let you about your SEO performance and enable you to improve your rankings.

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