Instagram Introduces Branded Content Ads for Advertisers

Instagram introduces features for marketers to advertise creators’ organic branded content posts as feed ads. The company builds tools for both business and creators engaged in branded content deals.

Introducing Branded Content Ads

Instagram says 68% of users come to the platform to interact with advertisers. Businesses use branded content ads to tell their stories through the creator’s voices, reach new audiences and track the impact. These tools on the Facebook ads platform, businesses can reach targeted audiences ahead of people who follow the creator’s account and brand.

Getting Started

Branded content ad creation involves 2 steps-

  1. Creators required enabling their business partners to advertise their post like as an ad that can be performed in Advanced Settings.
  2. After doing this, the business partner will see the post on Ads Manager inside Existing Posts and can select to run it like an ad in the feed or stories format.

Looking Ahead

In the coming weeks, advertisers will be able to see branded content ads for feed. The stories will be available over the coming months.

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