Do you use social media as part of your marketing strategy?
If yes, you know how hard it can be to keep up with all of the hottest news from the different social channels.
In this article, we’ll discuss 6 social media promotion ideas to kick-start your marketing initiatives.
#1 Filling up Profile Details
Your social media profile needs to be optimized first. Your profiles are generally the first thing new users look at and often dictate how your business looks in search results.
You should add a monthly check-in to your social media checklist to discover new features.
In the about, you have space to add links, with other social networks’ profiles. The about section allows you to give more information about your company.
#2 Using Social Icons on Your Website
If users are searching for you, your website is the first to come up in the search. Many website owners now include social media icons that you can simply fill out.
You can add your social media buttons on the top, bottom or along the side of your home page.
Now you can add link other accounts and hashtags to your Instagram bio.
You can also use the space to promote other location-specific accounts and add hashtags.
These hashtags can be your special hashtags or branded ones, like for a contest. Hashtags make your brand content discoverable and put you in front of users you may have never effectively targeted.
#4 Create Targeted Ads
Targeting ads is a crucial part of a successful advertising campaign. There are many ways to target someone with ads on social media platforms.
On Facebook, you can add Facebook Pixel to your website. After that, you can set up ads to target website visitors.
You can target audiences on Facebook with a lot different ad formats and thousands of probable ad targeting parameters.
#5 Tagging Products to Posts
The tagging feature is available on Facebook and Instagram; shoppable tags are a must for brands.
You can use interactive posts with a clickable shopping button. This lets users see a product and click the button Tap to View Products that display more options of the item.
#6 Offering Social-only Discounts
You can offer discounts on different social media channels. These offer discounts are served to a certain segment of audience and end soon.
The easy way is to offer a code in a post. You can experiment around with social-only discounts.
You can try doing flash deals with the limited period in Instagram stories or posting an offer on Facebook.
This is a great way to reach out to particular audiences within your social media strategy.
These are just a few ideas for you to connect with prospective for your business.
If you are using these social promotional ideas in your campaign with a strategic plan, they can help convert the class leads your business is looking for.