12 Personalized Stats for Eye-Opening Marketing Strategy

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  1. 78% of CMOs think custom content is the future of marketing.
  2. 62% of adults under 34 are willing to share their location for more relevant content.
  3. 57% of consumers are okay with providing personal information on a website as long as it’s for their benefit and being used in responsible ways.
  4. 77% of consumers would trust businesses more if they explained how they are using personal information to improve their online experience.
  5. Personalized emails improve click-through rates by an average of 14% and conversion rates by 10%.
  6. By 2020, 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact.
  7. 77% of marketers say real-time personalization is crucial; however 60% report it’s a challenge to execute.
  8. Among best-in-class B2B content marketers, 71% tailor content to the profile of the decision maker.
  9. 40% of consumers buy more from retailers who personalize the shopping experience across channels.
  10. Personalized calls-to-action result in a 42% higher conversion rate than calls-to-action that are the same for all visitors.
  11. Increasing personalization in more channels can increase overall consumer spending up to 500%.
  12. Personalization reduces acquisition costs as much as 50%, lifts revenues by 5-15%, and increases the efficiency of marketing spend by 10-30%.
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