
Last updated on November 28th, 2016 at 11:19 am
There is a clear-cut strategy behind the lead generation tactics. You have a piece of content or say an offer for your customers in exchange for the information given by them in the form on the landing page. You make use of various channels such as email marketing, blog and social media to promote this offer of yours. However, things become a little puzzled when it comes to generating leads through mobile marketing. People behave differently on mobile and that you need to make some adjustment in your lead generation strategy in this case. However, you don’t require creating a brand new content separately for audience on mobile, squeezing what you already have for desktop for mobile experience would do. However, to help you with what exactly would you be squeezing, here are six mobile marketing tactics for lead generation.
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1) Make use of progressive profiling forms
However, being a marketer you will never want to eliminate a form, so what can be done here? This is where progressive profiling serves a function in. It lets you replace those fields of the form that have already been filled out the next time a consumer visits your website. As a result, forms become shorter and the fields move apart. So this how you can optimize your mobile presence through progressive profiling for higher conversions.
2) Create uncomplicated Calls-to-Action
3) Give discounts especially meant for mobile devices
For instance you can offer a discount on your product in exchanges for likes for your Facebook page through mobiles. Once you have made a big list of fans, you can nurture them with the help of your social media team and keep them coming back to the business.
4) Optimize Content for a Mobile Screen
1) People might or might get to the bottom of the article. So you few things, which are important for customer information and lead generation such as the punch line or the links to lead generation content respectively , should be placed somewhere in the beginning.
2) The purpose of the article should be written concisely. Make sure headlines are short and in bold letters. Content should be very readable and understandable.
3) The third thing you need to do is to keep testing different content types in order to figure out which content is performing best on mobile. Depending on the results create content that are most likely to be liked by the visitors.
5) Make your phone number clickable for instant dialing
6) Run a Simple Text Campaign
Generating leads through mobile marketing is not that difficult, you just have to be a bit smarter and employ the resources that you already have at your disposal. Even a slight modification in your marketing can help you make it more enjoyable for the consumers that will eventually bring in more business leads.