Weekly Wrap-up from Digital Marketing World

03/10/2017
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Hi There.

Every week DSIM rounds up the most recent marketing posts to bring you new information and insights from digital world.

Today, we highlight posts on AdWords Copywriting Hacks, Content Marketing Tools, Reasons Emails Have Low Open Rate, Great places to list your business online, Emotional Advertising & marketing and lot more.

Let’s take a look:

1) Case Study
How to get people to buy with Emotional Advertising

Emotions play an important role in making advertising efforts successful. The case study here deals with various aspects of Emotional advertising, considering brands and their strategies. A well-versed example to learn how brands can use emotions for making long-lasting relationships with their consumers!

2) Infographic
20 Reasons Your Emails Have Low Open Rate

You are creating content and sending out emails on daily, but your open rates are failing week by week. What to do? Let’s figure out 20 reasons why your emails are having low open rate and so, work further to bring an improvement.

13 Bing Ad Stats Every Business Should Track

With this infographic, you can track 13 Bing Ad Statistics and bring those to your matter. Now, stop guessing at what the platform offers and use the info to get suggestions for improvement.

3) Funding Report
16 Indian Startups Making News This Week (18 September-24 September)

A weekly funding report on DSIM’s blog; a quick look at the top investments for the past 7 days. Yatra, GamingMonk, 91Springboard, The Moms Co., HighRadius, Ace Turtle, HWell24 Plus, Chimple, etc. are the names present.

4) Student’s Interview
“To all the future marketers, definitely join DSIM!”- Aishwarya Makkar

An interesting conversation with Aishwarya Makkar, DSIM’s Ex-trainee and Digital Marketing Manager Social Media Executive at SHOOT Editors. Read on the complete interview to know how DSIM helped her to gain digital marketing skills.

5) Digital Marketing Tool of the Week
Uberflip

“Uberflip” is a cloud-based platform that empowers B2B marketers to create personalized content experiences at scale. It helps you control content on your site, in marketing campaigns and enable sales. Also, you can personalize content at scale.

6) Latest news & updates
Now Export Google Search Console’s ‘Index Coverage’ Report

Site owners can now export data contained in Google Search Console’s Index Coverage report. The report recognizes what numbers of pages of a site are getting indexed, and in addition how many pages that are not getting indexed due to errors.

AdWords introduces a better, simpler ad rotation

Starting in late September, AdWords introduced simplifying ad rotation to two settings: “optimize” and “rotate indefinitely.” The right ad rotation helps show best ads to people looking for what advertisers have to offer and the newer update will make it clear which rotation makes the most sense for your business.

YouTube Changes Rules around Videos with External Links

YouTube is including limitations on which accounts can include external links at the end of their videos. The new necessities for using end cards: You must join the YouTube Partner Program and your Channel must have 10,000 total public views or more.

7) Content Bonanza
11 Content Marketing Tools to use before it’s too late

As per a study performed by CMI, “As many as 88% of B2B marketers use content marketing as part of their marketing strategy.” So, whether you are basically beginning to use content marketing or you’ve been using it for a short time, this list of great 11 tools will certainly help you get the most out of your content marketing.

5 AdWords Copywriting Hacks To Get More Clicks

Every marketer needs verified tips to advance click through rates, quality score and conversions. Here, in this article we’ll talk about chosen 5 hacks to make your AdWords Advert copy great. Let’s take a look at them and learn how to write PPC ads that get clicked more & more:

13 Places Your Business Needs To Be Listed Online

As a bonus, listing your small business on here listed sites can have a positive effect on your place in search engine results. Make sure your business is established, here are the top 13 places it should mark its presence on.

7 Ideas To Get Conversions From “NOT CONVERTING” Landing Pages

Your landing page is there to push every visitor the correct way. This, in turn, should help boost your conversion rates, converting cold traffic into hot leads. And, when your landing page is not converting or possibly, not converting as much as you hoped, you need to work on it.

6 Visual Content Marketing Examples To Make You A Champion

Visuals enable you to express so much. There are numerous types of visual content and continual ways to apply them in your content marketing strategy. Here are 6 brilliant examples of visual content marketing to stir your campaigns.

8 Conversion-optimized Email Signature Examples (At No Cost)

A good email signature is simple, useful, and professional and puts the information in the front. You can use it to ask referrals, advertise an upcoming event, or show testimonials. Here are 8 email signature examples from business professionals across the globe.

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