15 Retention Marketing Stats To Make You Do It Well

By DSIM Team / 26/05/2017

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The probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20%.
80% of your future profits will come from just 20% of your existing customers.
65% of a company’s business comes from existing customers.
32 % of executives say retaining existing customers is a priority.
27% of small business owners estimate that 11-20% of first-time customers don’t return to their business.
80% of businesses surveyed rely on email marketing for customer retention.
5% increase in customer retention can increase business profits by 25% – 125%.
It costs 5%more to acquire a new customer than it does to keep a current one.
Repeat customers spend 33% more than new customers.
82% of companies agree that retention is cheaper to execute than acquisition.
61% of customers take their business to a competitor when they end a business relationship.
81% of customers are more likely to continue doing business with brands that offer loyalty programs.
71% of customers have ended their relationship with a company due to poor customer service.
Globally, the average value of a lost customer is $243.
63% of marketers felt that new customer acquisition is the most important advertising goal.