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Email marketing stats that are shaping the future of Business

06/05/2016
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  1. The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016.
  2. 83% of B2B marketers use email newsletters for content marketing.
  3. 76% of marketers see active growth in their number of email subscribers.
  4. Email marketing technology is used by 82% of B2B and B2C companies.
  5. 73% of marketers believe email marketing is core to their business.
  6. 47% of marketers report click-through-rates as the most important email marketing metric.
  7. 95% of companies using marketing automation are taking advantage of email marketing.
  8. Open rate of email’s by industry.
  9. Email marketing has an ROI of 3800%.
  10. 92% of online adults use email, with 61% using it on an average day.
  11. 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week.
  12. About 53% of emails are opened on mobile devices.
  13. 66% of consumers have made a purchase online as a result of an email marketing message.
  14. 75% of Gmail’s 900M users access their accounts via mobile devices.
  15. If an email does not display correctly, 71.2% will delete it immediately.
  16. Emails with social sharing buttons increase click through rates by 158%.
  17. Open rate is highest when companies send two emails per month.
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