10 Podcast Stats To Alarm Your Old-School Marketing Plans



  1. 55% of 12+ age are aware of the term ‘podcasting.’
  2. 36% have listened to or watched a podcast at least once.
  3. 56% of podcast fans are men, and 44% are women.
  4. 15% of marketers plan to add podcasting to their marketing efforts in the next 12 months.
  5. Podcast listening grew 23% between 2015 and 2016.
  6. 64% of podcasts are listened to on a smartphone or tablet.
  7. Weekly podcast listeners consume five shows per week on average.
  8. 21% have listened to a podcast in the previous month; 13% have listened in the previous week.
  9. 53% of podcast consumers listen to podcasts most often at home.
  10. 4 hours & 10 minutes is the average time spent listening to podcasts each week.
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