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25 Game-changing Google Mobile Ad Stats For You



  1. About ¾ of the world’s population now uses a mobile phone.
  2. More than 90% of the world’s Internet users go online via a mobile device.
  3. Users spend on average 69% of their media time on smartphones.
  4. Mobile’s share of web traffic is up 30% year-on-year.
  5. 42% of all mobile brand experiences involve search.
  6. 50% of B2B search queries today are made on smartphones.
  7. 35% of people who searched on their phone spent more than they expected in the store.
  8. 35% of online purchases happen on mobile.
  9. Mobile ad spends for 2017 is estimated at $143 billion worldwide.
  10. 70% of people report disliking mobile ads.
  11. Google holds a 95% share in mobile paid search ad clicks.
  12. Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%.
  13. 80% of social media time is spent on a mobile device.
  14. Local searches are growing 50% faster than mobile searches overall.
  15. 68% of companies have integrated mobile marketing into their overall marketing strategy.
  16. 71% of marketers believe mobile marketing is core to their business.
  17. Mobile email opens have grown by 180% in the last three years.
  18. 91% of mobile users say that access to content is very important.
  19. 40% of mobile searches have local intent.
  20. Avg. pageload speed on mobile sites is 22 seconds.
  21. 69% of digital media time is spent on mobile.
  22. Mobile makes up 21% of online spending.
  23. $0.55 of every $1 spent on mobile advertising is wasted.
  24. Mobile ad blocking has increased 90% year-over-year.
  25. 92% of consumers share mobile videos with others.
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