15 Stats to Create Engaging Instagram Ads

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  1. Instagram ads increased by 28% in the second half of 2017
  2. 7 out of 10 hashtags on Instagram are branded
  3. 80% of users follow a business on Instagram
  4. Instagram mobile ad revenue to hit nearly $7 billion in 2018
  5. 25% of Instagram ads are single videos
  6. Posts with a location get 79% more engagement
  7. 70% of Instagram posts don’t get seen
  8. 80% of influencers prefer Instagram for brand collaboration
  9. Instagram photos generate 36% more engagement than videos
  10. 65% of top-performing Instagram posts feature products
  11. User-generated content has a 4.5% higher conversion rate
  12. Engagement rates on Instagram are 15 times higher than Facebook and 20 higher than twitter
  13. 73% of brands post at least one photo or video per week on Instagram
  14. The 2018 Instagram revenue hopefully reaching $6.84 billion
  15. By 2019, Instagram ad revenue could reach over $10bn
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