9 LinkedIn Stats To Plan Your B2B Marketing

9 LinkedIn Stats to Plan Your B2B Marketing



  1. 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.
  2. LinkedIn is the #1 channel B2B marketers use to distribute content at 94%.
  3. LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
  4. 91% of marketing executives list LinkedIn as the top place to find quality content.
  5. Of the 10,000 most shared articles of the last 5 years, only 6% were written by influencers.
  6. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.
  7. LinkedIn generates 3x more conversions than Twitter & Facebook.
  8. 46% of social traffic to corporate websites comes from LinkedIn.
  9. LinkedIn has a perfect Moz domain authority of 100.
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