- 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.
- LinkedIn is the #1 channel B2B marketers use to distribute content at 94%.
- LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
- 91% of marketing executives list LinkedIn as the top place to find quality content.
- Of the 10,000 most shared articles of the last 5 years, only 6% were written by influencers.
- 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.
- LinkedIn generates 3x more conversions than Twitter & Facebook.
- 46% of social traffic to corporate websites comes from LinkedIn.
- LinkedIn has a perfect Moz domain authority of 100.