LinkedIn is a platform where professionals meet and discuss their requirements and build a long-lasting professional relationship.
But, this is not like a one-day fad, rather it’s gaining popularity act as an instrumental part of the digital advertising mix.
As such, the advertising strategy for these platforms in today’s business conditions is of utmost importance.
This is where LinkedIn gives a decisive advantage over other platforms. The platform enables its users to connect with hard-to-reach business-driven audiences with targeted messaging.
Given the surfeit of social networks available, finding the ideal channel to create and orchestrate your advertising initiatives can be overwhelming.
Based on your campaign’s goal, most channels proffer versatile advertising formats, like text-based to video and image.
Additionally, these platforms enable you to widen your reach via their direct sponsored messaging options.
Yet, LinkedIn unique capabilities go beyond the shared characters of different social network outlets.
Here are 4 ways of how LinkedIn advertising is different from other social networks-
- 1. The Only Social Platform for Professionals
- 2. Targeting By Professional Profile
- 3. LinkedIn Advertising Offers Better Conversion Rates
- 4. Higher Advertising Costs, But Bigger ROI Potential
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1. The Only Social Platform for Professionals
Users on this platform actively engage with content that matches their career interests and professional life.
The platform allows its users to-
- Advance their careers
- Connect with peers
- Follow industry news
Promote their skills and knowledge.
When LinkedIn has more than 600 million users, other social platforms have an even larger user base, most notably Facebook has more than 2 billion users engaged on its platform.
In digital advertising, although the quality is more needful than quantity. After all, every closed deal begins with a high-quality lead.
When you promote on LinkedIn, you flawlessly reach top-of-funnel audiences.
And because you’re engaging with them in a professional setting, they’re also more receptive to your marketing message.
2. Targeting By Professional Profile
The biggest social advertising you choose, you would have more chances of getting invaluable audiences due to high user activity and they would lead to destabilizing your campaigns.
LinkedIn and its paid advertising capabilities, allow access to relevant, and professional audiences.
LinkedIn allows users to target by:
- Company size & name
- Job title
- Job function
The targeting features enable the user to exclude certain audiences, ensuring that your assets don’t get wasted due to irrelevant click traffic.
Your marketing assets can run in the:
- News Feed
- Side Panel
- InMail (delivered right to a user’s profile)
This offers you the variance you look for testing numerous creative formats.
LinkedIn also enables you to integrate lead generation forms into your campaigns and supports a wide range of text, carousel, video, display, and dynamic advertising formats.
Facebook also offers these features, LinkedIn’s targeting options are more engineered and particularly tailored to a professional audience.
Targeting algorithms vary across different social media platforms.
Each platform looks to create a statistical profile based on numerous variables to serve personalized information to an audience.
Most of the channels are highly focused on using behavioral, demographic, and interest-driven targeting to move their advertising strategy forward.
LinkedIn does it to the next level.
3. LinkedIn Advertising Offers Better Conversion Rates
In today’s ad-driven world, organic conversion rates don’t happen by accident.
LinkedIn can deliver your message into the zone of right prospects and thus generate a higher visitor-to-lead conversion rate.
If you look around social media network, you’ll find LinkedIn offers business community nurturing relationships with sales-ready leads?
LinkedIn’s competitive advantage is that it is a professional networking site. That environment cannot be replicated anywhere else.
Previous audience quality is no more an option. You mustn’t be investing in a campaign to run after dead-end leads.
In general, low-cost leads will charge you more time, money, and effort in the long run.
You’ll pay more for impressions and ad clicks on LinkedIn.
4. Higher Advertising Costs, But Bigger ROI Potential
In general, LinkedIn advertising is more expensive than other social media channels. Even though it doesn’t mean it is overpriced.
Any changes made in your Budget & Schedule of your campaign will instantly show in LinkedIn Advertising Platform.
This is all about ROI, a costly investment that results in a higher return preferable to a smaller investment that doesn’t deliver.
For high competitive markets, a daily spend of at least $100 can bring significant click traffic to your product page, or a lead form.
Cost-Per-Click or Cost-Per-Mille on text ad campaigns.
The minimum daily spend needed to run a LinkedIn advertising campaign is $10, with a $2 minimum bid for Cost-Per-Click or CPM on text ad campaigns.
Comparing with other social network allows you to invest as little as $1/day in a campaign.
But the big caution is that you might achieve what you pay for.
Are you ignoring LinkedIn advertising just because it looks overpriced? It may have a little bit more charges than its contemporary fellows, but the returns are much higher than your investment.
In this article, you’ll four ways to use LinkedIn advertising in the best possible way.