Google has released several new AdWords features throughout 2017 which are in fact new ways for advertisers to bump up their campaigns. Yet, here in this post we’ll talk about the 4 latest and super-useful AdWords features offered to help advertisers perk up the performance of their paid search campaigns.
Take a look at the below mentioned updates and know everything about implementing these throughout your AdWords account:
#1 Promotion Extensions
People are continually looking for deals, whether it’s for a discount on holiday gifts or a cheaper flight. In fact, 7 out of 10 internet users look for sales or discounts before visiting a store. To help attract these deal-seeking customers with the latest offers, AdWords brought promotion extensions.
This feature makes it easy for advertisers to keep their promotions up to date without the need to create new ads. They also free up the rest of their ad for more unique content, like the brand terms or a clear call to action. Whether they’re sharing a discount code or simply sharing a site-wide discount, these ad extensions will send their CTR’s skyrocketing.
For example, if you’re a shoe store, you might use promotion extensions to show a “30% off” promo code on all Black Friday orders. You can also make these types of seasonal offers more prominent in your ad by selecting one of 12 occasions, like Black Friday or Back-to-school.
#2 Ad Variations
Ad variations offered in the new AdWords experience lets advertisers test changes across their text ads at scale in a fast and easy way.
With the update, advertisers are able to test ad copy changes across their entire account in just a few minutes, which previously took hours of manual work. This means they get to quickly test ad copy and make improvements that result in better ad performance.
For example, you may want to see how “Happy Holidays” performs when used in your text ads. With ad variations, you can test this change across thousands of ads in just a few clicks. In fact, some advertisers have set up variations for more than 1 million ads in less than a minute.
Within the ad variants interface, you can:
- Find and replace certain key words (or keywords, for that matter) in your ads
- Update entire textual components (headlines, description, paths)
- Invert your headlines
#3 Custom Intent Audiences
To help advertisers reach I-want-to-buy shoppers, AdWords has rolled out custom intent audiences for the Google Display Network. Custom intent audiences make it easy for advertisers to reach people who want to buy the specific products they offer–based on data from their campaigns, website and YouTube channel.
For example, if you’re a travel agency offering holiday getaways, Google could automatically create an audience of people shopping for “all-inclusive ski resorts” or “flights to Palm Springs.” We’ll then show you reach and performance estimates for each audience, so you can plan your campaign with precision.
#4 Gmail Remarketing
Gmail ads are interactive ads at the top of people’s inboxes. When someone clicks a collapsed Gmail ad, it expands just like an email does. The expanded ad, which is the size of an email, can include images, video, or embedded forms. Furthermore, the capacity to remarket and, all the more vitally, do as such powerfully by means of Gmail is exorbitantly advantageous for advertisers.
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