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Reputation management is the technique in the digital marketing industry which have initially neglected, but when used has delivered impactful results.
You as an individual or as a business absolutely need it as there come many challenges willingly or unwillingly when you enter a competitive world.
Your competitors may try to smack your image on the internet, and if you’re a business the damage can be bigger.
So, it quite necessary to improve your brand awareness with the help of online reputation management.
Here are some ways you can use to achieve your reputation goals:
1) Do Your Own Website Optimization
The first step is to start with own website optimization. This is because you have complete control over it.
When you go for reputation management, you look for the technical SEO, especially semantic markup and internal links.
But, at the same time, you also need to publish content and earn backlinks to make Google see your website as an authoritative result for your name.
The best way to do this is to publish articles on your website and that is more and more quantity.
But, don’t let quantity overcome quality. As you try to create an archive of useful content, your author pages on your website will become significantly more authoritative for your name.
In most cases, if you got at least a few dozen quality articles on your website, then you might get by with less than a dozen quality links.
That can easily be achieved by guest posting on other relevant, high-quality websites.
You can use tools like Website Grader, and SEO Site Checkup for website optimization.
2) Get Your Content into Industry Publications
Major industry publications have a tendency to become authoritative because they publish a lot of high-quality content, and those posts, relative to the same content on different websites, tend to earn more links.
This makes these publications extremely powerful assets.
As with publishing content on your own site, the aim is to rank your page on industry publications on the first page of the SERPs.
What next to do is contact the editors of two or three editors publications in your industry for pitching your article.
3) Do Your Social Profiles Optimization
Social accounts like Twitter, LinkedIn and Facebook are relatively easy to rank making them another valuable asset.
Your social profiles on social media should have relevant information like-
- Hours of operation
- Phone number
- Address
- URL
Make sure your profiles include your logo, brand colors, and suitable header images.
The information makes it more relevant to search engines and increases profile rank higher as well as boosting brand engagement.
Use these social mediums-
You can use social networks at once, but make sure you have the strongest profile there.
4) Get a Large Volume of Positive Reviews
If you’re leading a business, you might have come to know that you can’t please everyone. If you try to do this may fetch you negative reviews.
To combat this is to get a large volume of legitimate positive reviews.
Positive reviews can be earned in a simple way, but that’s not easy.
How?
It’s simple because you just need to reach your smiling customers to post reviews on the web where your new potential consumers may see them.
That’s simple.
But, to make happy and satisfied customers, you’ll have to provide a brilliant product or service. Only brilliant!
This way you can earn positive reviews.
5) Start a Podcast
You can launch your own podcast. Include some quality links and you can get it on the first page rather quickly.
This can’t be easy as a podcast needs a tremendous amount of effort.
If you’re not going to invest the ongoing time, effort, and expense of making a worthy podcast, you should not start in the first place.
If you do this, commit at least one year of weekly episodes. Anything sort of that and you simply waste your time.
Conclusion
Reputation management in digital marketing is as important as SEO, SMO, and other tactics.
But, to make your reputation management effective for brand awareness goals needs some strategy.
Here are 5 ways you can do reputation management improving your brand perception.
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