Bing Ads Adds Security Badge Annotations To Search Results

Bing Ads Adds Security Badge Annotations to Search Results

By DSIM Team / 19/07/2018
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Bing Ads is now live with a new type of annotation that shows a site is secured when it shows up in search results.

Here is an example what it looks like:

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Another example is:

bing-ads-security-badge

It adds a “Site secured by Norton” to the listing following the website URL.

“When your website is secured by a third-party antivirus provider, like Norton or McAffe, it increases customers’ confidence in your website. This added level of trust will also help to increase clicks and higher reliability for customers.”- According to Bing Ads

These security annotations are automatically added to ads if Bing Ads decides that the annotation can improve ad performance.

All advertisers are qualified for ad annotations; however, this feature is not always assured to show in the ads.

The security badge annotation will only appear in US search results for desktop device users.

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DSIM Team

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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