Content Marketing is an effective strategy to attract, acquire and retain the significant audience for your brand.
However, when it comes to winning an audience and converting them into customers, you can rely upon visual marketing.
Visuals can tell your company story, boost awareness and drive more traffic to your product or service. Brands can use visual marketing to not only raise brand awareness, but for effectively generating leads and increasing sales.
No doubt visuals help brands to connect with the audience in a much faster manner. So, this case study we are going to explain how well Visual marketing strategy can work.
Why Visual Marketing?
“A photo is worth a thousand words” this saying is certainly true with content marketing. Sometimes one photo is all we need to convey what we could have said.
Visual objects are emotional, and they can reach viewers in a way that is hard with the written word.
“Make every image your masterpiece.” – Rebekah Radice, Blogger and Social Media Strategist
According to research, Visuals are processed 60,000X faster in the brain than text.
Visual marketing can also make our content more shareable. It is noticeable, memorable and promotes a brand better than any other type of content.
“Having mastery of visual content is necessary for #ContentMarketing success.”
5 Brands to keep an eye on for Visual Marketing Creativity:
#1 Kate Spade New York
Kate Spade is known the world over for their bold and stylish designer clothing, designer shoes, and fashion accessories.
The success of Kate Spade New York lies in their use of color, which works as a key to effective visual marketing.
Since the brand focuses on bold and stylish wear, they use their posts to continue showcasing their style and their work.
Kate Spade New York’s use of graphic prints, crisp color and playful sophistication makes them a powerful presence on Facebook, other social networks and one of the most followed brands on Pinterest).
- Showcase your brand’s values, and what you have confidence in.
- Use bright, colorful images
- Consist of a photo and a link in your Facebook Posts
Volkswagen accounts that all people and all things have a story to tell and you see this showed in each of their posts. It has made their Facebook, Instagram and Pinterest Pages very visual.
Across their Page are visual stories about VW automobiles and their customers. They use images to tell a story and take you on a journey around the culture of Volkswagen.
Watch and learn as they highlight important milestones within the company by interlacing a powerful story into each post.
- Use Revolutionary Images on your social media profiles.
- Use Images as much as possible when posting on social media.
- Make your Facebook Cover Image about your Fans and their “story”.
Rolex is one of those brands that could go centuries without shifting because its image is built on being a consistent and timeless classic.
It resolves its classic image with modern marketing strategies is by producing beautiful product images for social media. Rolex treats its content with the same responsiveness to and appreciation for quality that customers expect from its watches.
One of the key takeaways from the brand Rolex is clearly taken to heart is quality over quantity.
The visual content examples from HubSpot attract their target audience by showing real people, events and constantly giving off a personal, youthful, and modern image of a pioneering company.
HubSpot uses their content to turn a stranger into a customer and ultimately into a brand promoter. There are countless resources to download for free, such as Ebooks, PPTs and Excel Sheets. In addition, they have video courses, where every marketer can learn something useful.
- Keep it real
- Predefined function
- Use your content in a brilliant way
Google has learned the skill of basing its visual content on current events and significant dates. Not only does this prove to be quite engaging but it shows visitors that Google is a company that is up-to-date, and always changing.
In the true spirit of the Cricket matches, Google created a simple and popular game for users. Its posts entertain and inform their audience.
Your new title: most thoughtful child. Make Dad’s day with a custom #FathersDay photo book from @googlephotos → https://t.co/kYPGJ6yxYH pic.twitter.com/Ar3dA5iQFj
— Google (@Google) June 7, 2017
- Staying Up to Date
- Find on which platforms to focus
Tell a Story with Good Visual Content
Visual marketing provides value to its readers. The true value lies in its ability to tell a good story quickly, sharing information in a way that is easily recalled.
“Visual marketing is about telling your story in an emotional and engaging way.”
They help to capture and keep attention, and illustrate points more effectively, all while making content easier to share. You have an opportunity to create a constant strategy and make your visual mark.
Learn from real practitioners not just trainers.