How Ambience Mall Increased Its Facebook Fan Base By 59% In Just 30 Days! Dsim.in

By DSIM Team / 17/07/2014

Last updated on July 22nd, 2014 at 10:08 am

Contents

About Ambience Mall, Gurgaon

Ambience Mall is a shopping mall located in Gurgaon, India. It comprises an area of 867,000-square-foot (80,500 m2). It is located on the NH-8 highway right at the Delhi – Gurgaon border. The mall opened in late 2007 and most stores and the food court are fully operational.

Objectives

• To promote and increase awareness about in-mall winter events at Ambience Mall, Gurgaon
• To increase Twitter followers and promote engagement with them.
• To increase fan base and engagement on Facebook.

Execution

A campaign mascot, using his clothing and props as the theme of the week, was displayed as per the events taking place at the mall.
Campaign macots
The in-mall event promotions that included Posts, Tweets and Contests to promote company on social media went on for about 4 days. They changed the cover photo every week that carried the theme and logo of the event.
coverphotos
Facebook Content Planks
 Event Promotion
 Interaction
 Contest Promotion
 Current Affairs
 Special Days