Last updated on October 17th, 2016 at 04:58 pm
You are working in PPC, which is believed to be more productive than the traditional marketing, and you looking for a PPC expert, consultant or an agency?
You must be looking for an Adwords Certified expert!
But let me tell you an Adwords certification hardly matters!
Here are a few reasons as to why Google Adwords Certification doesn’t matter.
One can cheat
Expertise is required anyway
You might clear the exam by taking any external help but what would you do if your employer will ask you to carry out PPC marketing campaigns. You could be a certified PPC manager and somebody might hire you looking at your certification but what if you are unable to give results later on. And, being an employer if you have hired one such candidate, you are for sure going to waste your time and money on him. Hence, make sure you check the knowledge and experience while hiring a PPC manager rather than looking for Google Adwords Certification as the core qualification.