Why Google AdWords Certification Doesn’t Matter

Clearing a Google Adwords certification exam doesn’t mean you are expert in PPC as you can always clear the exam by cheating since the exam is more like a ‘take home’ test. You can anytime during the test search the Google Support pages for the correct answer as now you can open any additional tabs in your browser during the test, which was not possible a year ago. So, the good news is you can easily clear the Google Adwords certification exam but the bad news is so can any self-proclaimed expert.Anyway, if you running a Google Adwords Advertising Campaign yourself, you can get some great tips here!

No matter what kind of but hands on experience in any component of digital marketing is really required whether it is Google Adwords , search engine optimization, email marketing or just any component as digital marketing is less about theories and more about practical. There are so many things in PPC marketing that require in-depth knowledge and hands on experience from you. You need to know how to get your quality scores increase, how to go about automatic bidding and so on.To Know more about running an effective PPC Marketing Campaign read our article where we have explained it in detail.