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Facebook in 2014: Some Valuable Statistics for Marketers

24/07/2014

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It is true that Facebook represents a huge potential market for your Business but then the idea is this fact is not hidden from anybody and almost all the brand are out there on Facebook making it real tough for you to stand out from the crowd. In such situation you really need to handle your Facebook campaigning meticulously and prudently. You not only need to know the marketing tactics but then you should also be aware with what’s going on, so that you can integrate your marketing skills with the current trends and come up with something that will help you outrival your competitors easily. However, again, even they can do this, so you really need to be a little alert and do things when they are actually required and not when they have become archaic and outdated.

However, if you do that I mean ensure to initiate the right things at the right time, you can indubitably reap ultimate returns on your Facebook marketing investment, all you need is to remain updated with the current trends, figures and numbers. It is the month of July and here are a few stats related to Facebook till date that will help you generate more revenue if you take them into account and make implementations on time.

The Stat

1

There are over 1.28 billion monthly active Facebook users worldwide, which is a 15 percent increase year over year.

The Takeaway

Facebook is too big to ignore!


The Stat

2

4.5 billion Likes are generated daily on Facebook.

The Takeaway

Give value, get value!

The Stat

3

802 million people log onto Facebook daily , which represents a 21% increase year over.

The Takeaway

Facebook audience is actually a very promising audience for your marketing efforts, for not only their number is increasing vastly but they are quite active and consistent in their visits to the site as well!

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The Stat

4

There are 1.01 billion mobile active users on Facebook, which is an increase of 34 percent year-over-year.

The Takeaway

Never forget to consider mobile while strategizing your Facebook rather the entire social media marketing blueprint!


The Stat

5

Facebook users are 53% female and 47% male.

The Takeaway

Reach both genders on Facebook for an effective marketing as this isn’t a large statistical difference!

The Stat

6

Highest traffic occurs mid-week between 1 to 3 pm.

The Takeaway

Do more frequent or important status updates, offers and other posts during peak usage times to reach more consumers and drive higher traffic to your site!

The Stat

7

Engagement is 18% higher on Thursdays and Fridays.

The Takeaway

Determine when to post in order to optimize your social media marketing efforts!


The Stat

8

There are total 300 million photo uploads per day.

The Takeaway

Although users are engaged but still you need to target your efforts strategically as there are a lot of photos and other information competing for user’s attention!

The Stat

9

Average time spent per Facebook visit is 20 minutes.

The Takeaway

Act prudent and make your impression in the given time period by posting relevant, interesting and unique updates and offers to get the most return on your efforts!


The Stat

10

Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.

The Takeaway

Again! Although users are engaged but still you need to target your efforts strategically as there is a huge amount of information competing for their attention!

So!

“The stats are there, the take-aways are there, all you need to do is integrate your skills with the market requirements! And, remember stay updated! This is the key mantra behind a successful and productive campaigning of any marketing project and not just of Facebook marketing!”

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